White Paper Library | Marketing General

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2010 Membership Marketing Benchmarking Report
	The 2010 Membership Marketing Benchmarking Report marks the second year that Marketing General, Inc. (MGI) has surveyed associations to better understand the strategies and tactics they use to recruit members, engage new members, renew existing members, and reinstate former members. Over 400 associations participated in the survey and shared their membership practices and their opinion on what works best for each stage of the membership lifecycle. However, beyond cataloging membership practices, the report also takes these practices and cross tabulates them with the membership results associations are experiencing. The comparison of practices and outcomes in membership provides strong directional information on what tactics and strategies might be added or dropped to help improve a membership program.
Download the MGI 2010 Membership Marketing Benchmarking Report to learn how you can market the membership of your organization more effectively.
2009 Membership Marketing Benchmarking Survey Report
	In the spring of 2009, Marketing General, Inc. (MGI) launched a survey designed to gain insight into the tactics and strategies that associations use to recruit members, engage new members, renew existing members, and reinstate former members. The goal was to better understand what tactics correlate with higher new member input, better renewal rates, and overall membership growth. Over 500 association professionals participated in the survey and shared their associations’ information and experiences.
Download the MGI Membership Benchmarking Report and see how your organization compares to other associations.
How Associations Can Create An Indispensable Brand ... And Why Most Don't
	A strong brand is one of the greatest assets of an organization. It creates value both within the marketplace and within an organization. It creates motivation both for consumers (members or customers) to support an organization and for employees and volunteers to passionately contribute to its growth.
Download this MGI white paper and read for more on association branding.
Seven Innovative Ideas to Fight this Recession
	Don’t sit still and wait for the economy, program results, and industries to change to what you want. Take charge and change them yourself through innovation.
Download this MGI white paper and read for more on membership programs.
The New Approach to Association Research
	New association challenges require new strategies—especially in research.
Download this MGI white paper and read for more on association research.
Ten Tips for Membership Marketing In A Recession
	Are you looking at this recession as a ‘hill’ or a ‘chance to win’? When people are less confident in their job stability, the more interested they are in associations.
Download this MGI white paper and read for more on marketing in a recession.
The Optimized Membership Program
	What if your only mandate was to grow membership based on sound marketing principles? Membership development starts with search engine optimization.
Download this MGI white paper and read for more on membership programs.
The Membership Marketing Life Cycle
	Systems thinking is a conceptual framework…to make the full patterns clearer and to help us see how to change them effectively.
Download this MGI white paper and read for more membership lifecycles.