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100 Super Marketing Hints

100 Super Marketing Hints

In our 35 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing.

In this pamphlet we share 100 tips, from copy to offers to prospecting to research. You will probably find some tips you already know about and some you don’t, but all of them should be helpful in the quest for knowledge that leads to better marketing and stronger results

Please click here to request your free copy of the pamphlet.

10 Tips to Develop and Effectively Use Components in Membership Marketing

10 Tips to Develop and Effectively Use Components in Membership Marketing

Components offer associations a multitude of opportunities to drive their missions and increase their revenues. From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value.

But exactly what is a component? What are the elements associations need to consider in creating a component? What is necessary in the management of a component? How can they be used to increase membership?

Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM, MBA, Vice President, Marketing General Incorporated and Trevor Mitchell, CAE, Executive Director Member Programs & Services, ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing importance of components in the development and delivery of membership value and how to take the initial steps necessary to develop and integrate a component strategy into an association’s overall membership marketing plan.

Please click here to request your free White Paper, 10 Tips to Develop and Effectively Use Components in Membership Marketing

2013 Membership Marketing Benchmarking Report

2013 Membership Marketing Benchmarking Report

2013 celebrates the fifth anniversary of MGI’s Membership Marketing Benchmarking Report. With this edition, we continue to add to our knowledge of what associations are actively doing to recruit, engage, renew, and reinstate members.

Building on what has been learned in the past, this new survey reinforces many of the patterns previously observed and provides insight into several areas that called for additional inquiry.

Based on input from nearly 700 respondents, 2013 results show that membership organization numbers continue to rebound.

Due to file size, downloading the Report may take several minutes

Please click here to request your free copy of the report.

2012 Meetings Marketing Benchmarking Study

2012 Meetings Marketing Benchmarking Study

Following on the popularity of our yearly membership marketing benchmarking reports, MGI has also conducted in-depth research on the strategies and tactics used by associations to plan, promote, and carry out their annual meetings and trade shows. The result is the 2012 Meetings Marketing Benchmarking Study.

This first-ever study, based on survey responses by 439 association executives, provides meaningful information and insight which association meeting planners and staff can use to assess, compare, and evaluate their own meetings marketing efforts.

The results cover a wide range of issues and topics including meeting timing, attendance, revenue, channel and venue selection, promotions, budgets, registration fees, and much more.

Please click here to request your free copy of the report.

2012 Membership Marketing Benchmarking Report

2012 Membership Marketing Benchmarking Report

The 2012 Membership Marketing Benchmarking Report surveyed more than 691 association executives to better understand the strategies and tactics they use to recruit, engage, and retain members. The report is the most exhaustive and comprehensive study in the series.

Again this year, a key feature of the report was to cross-tabulate specific marketing practices with reported membership outcomes to determine which practices support better results.

The Benchmarking Report evaluates the relative success of a variety of marketing practices and presents dozens of key findings to give association executives insight and direction to develop more effective membership marketing programs.

Due to the large size of the PDF, downloading the Report may take several minutes

Please click here to request your free copy of the report.

100 Super Hints Revealed

100 Super Hints Revealed

In our 32 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing.

In this pamphlet we share 100 tips, from copy to offers to prospecting to research. You will probably find some tips you already know about and some you don’t, but all of them should be helpful in the quest for knowledge that leads to better marketing and stronger results.

Please click here to request your free copy of the pamphlet.

10 Tips for Better Research

10 Tips for Better Research

Research is crucial for developing and optimizing marketing strategies for associations and other membership organizations. This White Paper is authored by MGI Director of Market Research Adina Wasserman, Ph.D., and offers ten tips to help membership marketers better understand the research process and how to get a project started.

To discuss how market research can work for your organization, email MGI Vice President Erik Schonher at ESchonher@marketinggeneral.com or telephone him at 703.706.0358.

Click here to download the free White Paper, 10 Tips for Better Research.

2011 Membership Marketing Benchmarking Report

2011 Membership Marketing Benchmarking Report

The 2011 Membership Marketing Benchmarking Report surveyed more than 650 association executives to better understand the strategies and tactics they use to recruit, engage, and retain members.  This represents the third year that Marketing General Inc. has produced this report.

A key feature of the report is to cross-tabulate specific marketing practices with reported membership outcomes in order to determine which practices support better membership results.

The 2011 Benchmarking Report evaluates the relative success of a variety of marketing practices and includes dozens of key findings to give association executives insight and direction to develop effective membership marketing programs.

Please click here to request your free copy of the report.

The MGI Lifecycle White Paper

The MGI Lifecycle White Paper

The MGI Membership Lifecycle helps organizations adopt a comprehensive, integrated approach to membership marketing. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones.

Think of the Lifecycle as a general framework around which organizations can build marketing programs customized to best suit their needs and mirror the needs of their target markets.

Click here to learn about the MGI Membership Lifecycle and how it can help your organization grow.

2010 Membership Marketing Benchmarking Report

2010 Membership Marketing Benchmarking Report

The 2010 Membership Marketing Benchmarking Report marks the second year that Marketing General, Inc. (MGI) has surveyed associations to better understand the strategies and tactics they use to recruit members, engage new members, renew existing members, and reinstate former members.

Over 400 associations participated in the survey and shared their membership practices and their opinion on what works best for each stage of the membership lifecycle.

Beyond cataloging membership practices, the report also takes these practices and cross tabulates them with the membership results associations are experiencing. The comparison of practices and outcomes in membership provides strong directional information on what tactics and strategies might be added or dropped to help improve a membership program.

Download the MGI 2010 Membership Marketing Benchmarking Report to learn how you can market the membership of your organization more effectively.

2009 Membership Marketing Benchmarking Survey Report

2009 Membership Marketing Benchmarking Survey Report

In the spring of 2009, Marketing General, Inc. (MGI) launched a survey designed to gain insight into the tactics and strategies that associations use to recruit members, engage new members, renew existing members, and reinstate former members. The goal was to better understand what tactics correlate with higher new member input, better renewal rates, and overall membership growth.

Over 500 association professionals participated in the survey and shared their associations’ information and experiences.

Download the MGI Membership Benchmarking Report and see how your organization compares to other associations.

How Associations Can Create An Indispensable Brand ... And Why Most Don't

How Associations Can Create An Indispensable Brand ... And Why Most Don't

A strong brand is one of the greatest assets of an organization. It creates value both within the marketplace and within an organization. It creates motivation both for consumers (members or customers) to support an organization and for employees and volunteers to passionately contribute to its growth.

Download this MGI white paper and read more on association branding.

Seven Innovative Ideas to Fight this Recession

Seven Innovative Ideas to Fight this Recession

Don’t sit still and wait for the economy, program results, and industries to change to what you want. Take charge and change them yourself through innovation.

Download this MGI white paper and read more on membership programs.

The New Approach to Association Research

The New Approach to Association Research

New association challenges require new strategies—especially in research.

Download this MGI white paper and read more on association research.

Ten Tips for Membership Marketing In A Recession

Ten Tips for Membership Marketing In A Recession

Are you looking at this recession as a ‘hill’ or a ‘chance to win’? When people are less confident in their job stability, the more interested they are in associations.

Download this MGI white paper and read more on marketing in a recession.

The Optimized Membership Program

The Optimized Membership Program

What if your only mandate was to grow membership based on sound marketing principles? Membership development starts with search engine optimization.

Download this MGI white paper and read more on membership programs.

The Membership Marketing Life Cycle

The Membership Marketing Life Cycle

Systems thinking is a conceptual framework…to make the full patterns clearer and to help us see how to change them effectively.

Download this MGI white paper and read more on the membership life cycle.

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100 Super Marketing Hints

100 Super Marketing Hints

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