Marketing General Incorporated

2011 Membership Marketing Benchmarking Report

The 2011 Membership Marketing Benchmarking Report surveyed more than 650 association executives to better understand the strategies and tactics they use to recruit, engage, and retain members.  This represents the third year that Marketing General Inc. has produced this report.

A key feature of the report is to cross-tabulated specific marketing practices with reported membership outcomes in order to determine which practices support better membership results.

The 2011 Benchmark Report evaluates the relative success of a variety of marketing practices and includes dozens of key findings to give association executives insights and direction to develop effective membership marketing programs.

The MGI Lifecycle White Paper.

The MGI Membership Lifecycle helps organizations adopt a comprehensive,integrated approach to membership marketing. It combines five basic marketingstrategies that, when linked, can significantly improve success finding new members,keeping current ones, and returning lapsed ones.

Think of the Lifecycle as a general framework around which organizations can buildmarketing programs customized to best suit their needs and mirror the needs of theirtarget markets.

2010 Membership Marketing Benchmarking Report

The 2010 Membership Marketing Benchmarking Report marks the second year that Marketing General, Inc. (MGI) has surveyed associations to better understand the strategies and tactics they use to recruit members, engage new members, renew existing members, and reinstate former members.

Over 400 associations participated in the survey and shared their membership practices and their opinion on what works best for each stage of the membership lifecycle.

However, beyond cataloging membership practices, the report also takes these practices and cross tabulates them with the membership results associations are experiencing. The comparison of practices and outcomes in membership provides strong directional information on what tactics and strategies might be added or dropped to help improve a membership program.

2009 Membership Marketing Benchmarking Survey Report

In the spring of 2009, Marketing General, Inc. (MGI) launched a survey designed to gain insight into the tactics and strategies that associations use to recruit members, engage new members, renew existing members, and reinstate former members. The goal was to better understand what tactics correlate with higher new member input, better renewal rates, and overall membership growth.

Over 500 association professionals participated in the survey and shared their associations’ information and experiences.

How Associations Can Create An Indispensable Brand ... And Why Most Don't

A strong brand is one of the greatest assets of an organization. It creates value both within the marketplace and within an organization. It creates motivation both for consumers (members or customers) to support an organization and for employees and volunteers to passionately contribute to its growth.

Seven Innovative Ideas to Fight this Recession

Don’t sit still and wait for the economy, program results, and industries to change to what you want. Take charge and change them yourself through innovation.

The New Approach to Association Research

New association challenges require new strategies—especially in research.

Ten Tips for Membership Marketing In A Recession

Are you looking at this recession as a ‘hill’ or a ‘chance to win’? When people are less confident in their job stability, the more interested they are in associations.

The Optimized Membership Program

What if your only mandate was to grow membership based on sound marketing principles? Membership development starts with search engine optimization.

The Membership Marketing Life Cycle

Systems thinking is a conceptual framework…to make the full patterns clearer and to help us see how to change them effectively.