Tipster

Membership marketing has many components: lists and audience research … market and industry knowledge … positioning and messaging … copy and design … data and merge purge … email and web marketing … the listing is extensive.

Each month, MGI publishes an online newsletter called the MGI Tipster, intended to explain the mysterious and the not-so-mysterious aspects of membership recruitment and retention.

Now in its 9th year of publication, the MGI Tipster is emailed to thousands of professionals interested in learning more about the principals of direct marketing, the tools of membership generation and growth, and the skills required to implement both.

If you would like a free subscription to the MGI Tipster, simply enter your name and email address in the sign–up box to the right. We promise we won’t share your contact information with anybody else and you may unsubscribe at any time.

We think you will enjoy the MGI Tipster and may just learn a tip or two from the read.

View our past MGI Tipsters here.