2011 Membership Marketing Benchmarking Report
Marketing General Incorporated has published the results of our third annual survey assessing membership growth trends among associations and other membership organizations.
The 2011 Membership Marketing Benchmarking Report surveyed more than 650 association executives to better understand the strategies and tactics they use to recruit, engage, and retain members.
A key feature of the report was to cross-tabulate specific marketing practices with reported membership outcomes to determine which practices support better results.
The Benchmark Report evaluates the relative success of a variety of marketing practices and presents dozens of key findings to give association executives insights and direction to develop more effective membership marketing programs.
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