2014 Membership Marketing Benchmarking Report

Due to the large size of the PDF, downloading the Report may take several minutes

The 2014 Membership Marketing Benchmarking Report

2014 celebrates the sixth anniversary of MGI’s Membership Marketing Benchmarking Report. With this edition, we continue to add to our knowledge of what associations are actively doing to recruit, engage, renew, and reinstate members.

This year, we changed some of the questions to provide a greater understanding of not only what channels we are using but which are the most effective at acquiring and retaining members.

Based on input from nearly 865 respondents, 2014 results show that membership organization numbers continue to rebound.

Detailed information is provided on:

  • Primary challenges to growth
  • Changes in dues
  • Uses of social media
  • Successes in recruitment and engagement
  • Tactics in renewals and reinstatement
  • Marketing budgets
  • Changes in membership categories
  • And much more

The 2014 Membership Marketing Benchmarking Report is easy to read and easy to digest, and will be of value to anyone involved in membership marketing or association management. Download your free copy here.

Please allow a few minutes for download due to file size.

Disclaimer: Because an activity or practice has a statistical correlation with a change in membership rates, MGI is not claiming that any one behavior in and of itself causes this outcome. There are literally thousands of variables that impact membership results.

2013 Membership Marketing Benchmarking Report

Due to the large size of the PDF, downloading the Report may take several minutes

The 2013 Membership Marketing Benchmarking Report

2013 celebrates the fifth anniversary of MGI’s Membership Marketing Benchmarking Report. With this edition, we continue to add to our knowledge of what associations are actively doing to recruit, engage, renew, and reinstate members.

Building on what has been learned in the past, this new survey reinforces many of the patterns previously observed and provides insight into several areas that called for additional inquiry.

Based on input from nearly 700 respondents, 2013 results show that membership organization numbers continue to rebound.
Detailed information is provided on:

  • Impediments to growth
  • Top goals
  • Use of social media
  • Why people join and renew
  • Engagement practices
  • And much more

The 2013 Membership Marketing Benchmarking Report is easy to read and easy to digest, and will be of value to anyone involved in membership marketing or association management. Download your free copy here.

Please allow a few minutes for download due to file size.

Disclaimer: Because an activity or practice has a statistical correlation with a change in membership rates, MGI is not claiming that any one behavior in and of itself causes this outcome. There are literally thousands of variables that impact membership results.

2012 Meetings Marketing Benchmarking Report

Due to the large size of the PDF, downloading the Report may take several minutes

The 2012 Meetings Marketing Benchmarking Study

For many associations, the organization’s annual meeting or trade show is the highlight event of the year. No matter its purpose, size, or format, it takes considerable planning and preparation to put on a successful event.

To better understand the dynamics involved and provide a basis for further study, MGI has conducted its first-ever research into the association annual meeting. The results can be found in the 2012 Meetings Marketing Benchmarking Study.

Nearly 440 association meeting planners and executives from individual member organizations, trade associations, and combination member/trade groups, participated in this study. Their survey responses provide valuable insight into what contributes to a successful annual meeting.

In addition to the strategies and tactics employed, respondents provide information on:

  • Budgets
  • Revenues
  • Fees
  • Timing
  • Staffing
  • Attendance
  • Venue

. . . and many other issues and considerations that factor into, or result from, their annual meeting or trade show.
The study also provides data on the participants, allowing the reader to compare and contrast their own meeting marketing efforts and results to those obtained in the survey.

Download your free copy.

2012 Membership Marketing Benchmarking Report

Due to the large size of the PDF, downloading the Report may take several minutes

The 2012 Membership Marketing Benchmarking Report

The 2012 Membership Marketing Benchmarking Report marks the fourth year that MGI has surveyed associations to better understand the strategies and tactics they use to:

  • Recruit members
  • Engage new members
  • Renew existing members
  • Reinstate former members

More than 690 individual membership and trade association executives participated in the 2012 study—making it the most exhaustive and comprehensive in the series. Results from the previous three Benchmarking Reports are included so trends can be evaluated. And for the first time, five open-ended questions were asked.

The 2012 Membership Marketing Benchmarking Report yields a broad base of strategic and tactical information including:

  • Primary challenges to growth
  • Dues
  • Social media
  • Operating budgets
  • Membership size
  • Membership categories
  • And more

Going beyond cataloging membership practices, the Benchmarking Report also takes these practices and cross-tabulates them with the membership results associations are experiencing.

Comparing membership practices and outcomes provides insights and information on what tactics and strategies might be added (or dropped) to improve results.

“As I near the 5th anniversary of my work in Association Management, I am so grateful for your Benchmarking Report. I regularly point to your findings in my analysis that I provide to my staff and board. So, thank you!”
Meredith Morovati
Vice President of Membership and Fellowship
American Society of Echocardiography

We invite you to download your free copy.

Due to the large size of the PDF, please allow a few minutes to download.

Disclaimer: Because an activity or practice has a statistical correlation with a change in membership rates, MGI is not claiming that any one behavior in and of itself causes this outcome. There are literally thousands of variables that impact membership results.

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