Superior Insights Create Superior Strategy.
No matter what profession, it’s a given: the better the access to essential resources the greater the opportunities for success. That is certainly true in membership marketing.
Marketing General Incorporated’s greatest resource is intellectual capital. Our account managers collectively bring hundreds of years’ experience to their work at MGI. Hundreds more years of experience comes from our staffs in art, production, data, and e-marketing.
Orchestrating these human resources follows an entrepreneurial model. Account managers are encouraged to think independently yet to work together as a team to plan and carry out the most appropriate strategies and tactics.
Deferential leadership is highly valued and encouraged at every level. Officers offer managers who offer professional staff every opportunity to succeed and grow their company—and themselves—through that success.
These experiential assets have helped MGI grow into a full service agency offering clients turnkey solutions through largely in-house resources. This approach allows greater artistic and procedural control with improved integration of the many elements that must work together to craft and take to market successful multi-media membership campaigns.
This is particularly true of membership organizations that have adopted the entire MGI Membership Lifecycle where each component step is highly coordinated with each of the others.
Marketing General Incorporated is backed by the assets, strength, and stability of the multi-billion dollar privately-held Taylor Corporation. With more than 85 sister companies working in advanced technology, marketing, and printing, MGI has access to substantial business talent and considerable capital resources.
Knowledge … experience … leadership … stability … comprise the proprietary resources of Marketing General Incorporated.