Tipster

  • MGI Tipster – Volume 10 Issue 1

    January 11, 2011   |   Vol. 10   |   Issue 1 Renewal: Step Four in the MGI Membership Lifecycle, Part 2 The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined the process of Renewal, when new members decide […]

  • MGI Tipster – Volume 9 Issue 12 – The MGI Membership Lifecycle

    December 9, 2010   |   Vol. 9   |   Issue 12 Renewal: Step Four in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined Engagement, when new members are made to feel […]

  • MGI Tipster Volume 9, Issue 11

    November 2, 2010   |   Vol. 9   |   Issue 11 Engagement: Step Three in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations develop comprehensive, integrated approaches to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined Recruitment, when prospects first discover a membership organization. See […]

  • MGI Tipster Volume 9, Issue 10

    October 5, 2010   |   Vol. 9   |   Issue 10 Recruitment: Step Two in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations develop comprehensive, integrated approaches to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month's MGI Tipster we examined Awareness, when prospects first discover a membership organization. See […]

  • MGI Tipster Volume 9, Issue 9

    September 23, 2010   |   Vol. 9   |   Issue 9 Awareness: Step One in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle enables organizations to adopt a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we reviewed each of the steps. See Issue 8 […]

  • MGI Tipster Volume 9, Issue 8

    August 12, 2010   |   Vol. 9   |   Issue 8 The Five Step MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations adopt a comprehensive, integrated approach to membership marketing. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones. Think of the Lifecycle as […]

  • MGI Tipster Volume 9, Issue 7

    July 2010   |   Vol. 9   |   Issue 7 The 2010 Membership Marketing Benchmark Report: Aligning the Association For the second consecutive year, Marketing General Incorporated (MGI) has published the Membership Marketing Benchmarking Report to survey the strategies associations most often use to grow their memberships. More than 400 associations participated in the 2010 survey, which was released last month. […]

  • MGI Tipster Volume 9, Issue 6

    June 14, 2010   |   Vol. 9   |   Issue 6 MGI Releases 2010 Membership Marketing Benchmarking Report For the second consecutive year, Marketing General Incorporated (MGI) has commissioned and published the Membership Marketing Benchmarking Report to survey the strategies associations most often use to grow their memberships. Over 400 associations participated in the 2010 survey which is being released this […]

  • MGI Tipster Volume 9, Issue 5

    May 18, 2010   |   Vol. 9   |   Issue 5 The Basics of Direct Marketing Success Sometimes it’s smart to get back to basics. In this month’s Tipster we present a quick review of direct marketing fundamentals and how they work together to build successful membership and product growth. We’ll look briefly at direct marketing overall and then research, lists, […]

  • MGI Tipster Volume 9, Issue 4

    April 29, 2010   |   Vol. 9   |   Issue 4 MGI Presents Great Ideas at ASAE’s Great Ideas Conference Last month, MGI was pleased to give presentations at two sessions of the ASAE Great Ideas Conference held at the Broadmoor Hotel in Colorado Springs. "My Membership is Still Decreasing: Now What?" was the title of one of the sessions and […]

  • MGI Tipster Volume 9, Issue 3

    March 29, 2010   |   Vol. 9   |   Issue 3 THE PUSH AND PULL OF MEMBERSHIP RECRUITMENT In this issue of the MGI Tipster™ our focus is on membership recruitment. MGI Senior Vice President Tony Rossell, a frequent writer and speaker on marketing topics, provides insight into the use of the web and social media in the recruitment […]

  • MGI Tipster Volume 9, Issue 2

    February 3, 2010   |   Vol. 9   |   Issue 2 A 360° VIEW OF THE MEMBERSHIP PROCESS Every month in the MGI Tipster™ we use the MGI Membership Lifecycle™ and its individual segments as a framework to provide readers further insight into the membership process. Electronic communications channels play an important role in today’s member lifecycle, so this […]