Tipster

  • MGI Tipster – Volume 10 Issue 5

    May 17, 2011   |   Vol. 10   |   Issue 5 Managing Organizational Growth Strategies This month’s MGITipster takes a respite from our usual discussion of membership development and instead examines a common management issue—coordinated strategic planning. Too much work, too little success Many top executives work harder than they have to. They are often so caught up in day-to-day operational […]

  • MGI Tipster – Volume 10 Issue 4

    April 21, 2011   |   Vol. 10   |   Issue 4 Grow or Shrink: Testing Your Way to Success Membership organizations cannot renew their way to growth. Even with a 100% renewal rate, which is impossible to achieve, membership will remain flat without a successful program to recruit new members, and that takes planning, patience, and pragmatism. Setting the stage for […]

  • MGI Tipster – Volume 10 Issue 3

    March 16, 2011   |   Vol. 10   |   Issue 3 The best of the Marketing General blogs Blogs have become a widely accepted information source that promotes interactive discussions among multiple authors. We thought our MGITipster readers might appreciate knowing more about the MGI blog so we have selected a sampling of topics with links to the full posting. In […]

  • MGI Tipster – Volume 10 Issue 2

    February 16, 2011   |   Vol. 10   |   Issue 2 Reinstatement: Step Five in the MGI Membership Lifecycle The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined the process of Renewal, when members decide whether to keep […]

  • MGI Tipster – Volume 10 Issue 1

    January 11, 2011   |   Vol. 10   |   Issue 1 Renewal: Step Four in the MGI Membership Lifecycle, Part 2 The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined the process of Renewal, when new members decide […]

  • MGI Tipster – Volume 9 Issue 12 – The MGI Membership Lifecycle

    December 9, 2010   |   Vol. 9   |   Issue 12 Renewal: Step Four in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined Engagement, when new members are made to feel […]

  • MGI Tipster Volume 9, Issue 11

    November 2, 2010   |   Vol. 9   |   Issue 11 Engagement: Step Three in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations develop comprehensive, integrated approaches to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined Recruitment, when prospects first discover a membership organization. See […]

  • MGI Tipster Volume 9, Issue 10

    October 5, 2010   |   Vol. 9   |   Issue 10 Recruitment: Step Two in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations develop comprehensive, integrated approaches to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month's MGI Tipster we examined Awareness, when prospects first discover a membership organization. See […]

  • MGI Tipster Volume 9, Issue 9

    September 23, 2010   |   Vol. 9   |   Issue 9 Awareness: Step One in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle enables organizations to adopt a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we reviewed each of the steps. See Issue 8 […]

  • MGI Tipster Volume 9, Issue 8

    August 12, 2010   |   Vol. 9   |   Issue 8 The Five Step MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations adopt a comprehensive, integrated approach to membership marketing. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones. Think of the Lifecycle as […]

  • MGI Tipster Volume 9, Issue 7

    July 2010   |   Vol. 9   |   Issue 7 The 2010 Membership Marketing Benchmark Report: Aligning the Association For the second consecutive year, Marketing General Incorporated (MGI) has published the Membership Marketing Benchmarking Report to survey the strategies associations most often use to grow their memberships. More than 400 associations participated in the 2010 survey, which was released last month. […]

  • MGI Tipster Volume 9, Issue 6

    June 14, 2010   |   Vol. 9   |   Issue 6 MGI Releases 2010 Membership Marketing Benchmarking Report For the second consecutive year, Marketing General Incorporated (MGI) has commissioned and published the Membership Marketing Benchmarking Report to survey the strategies associations most often use to grow their memberships. Over 400 associations participated in the 2010 survey which is being released this […]