• MGI Tipster – Volume 11, Issue 5

    May 17, 2012   |   Vol. 11   |   Issue 5 Next generation focus group research The BBFG Welcome to “what’s next in the evolution of the focus group”—the Bulletin Board Focus Group (BBFG). We all know that the focus group is a tried and true research tool for qualitative study of ideas, trends, and opinions on just about any subject […]

  • MGI Tipster – Volume 11, Issue 4

    April 17, 2012   |   Vol. 11   |   Issue 4 First Look at 2012 Membership Benchmarking Results Membership organizations reported continued improvement in their key membership statistics, according to a preliminary analysis of data for the soon-to-be-released 2012 Membership Marketing Benchmarking Report. This year’s survey, which included responses from more than 680 participating associations, found that the major indicators of […]

  • MGI Tipster – Volume 11, Issue 3

    March 15, 2012   |   Vol. 11   |   Issue 3 Association Growth in Emerging Markets, Part II Last month’s MGI Tipster was the first of two examining association growth in emerging markets. Erik Schonher, Vice President of Marketing General Incorporated, and Terrance Barkan, CAE of GLOBALSTRAT, have collaborated on a recently released white paper that shares important tips on how […]

  • MGI Tipster – Volume 11, Issue 2

    February 15, 2012   |   Vol. 11   |   Issue 2 Association Growth in Emerging Markets, Part I Many U.S. membership organizations have considered at one time or another expanding to foreign shores as a way to grow membership and revenue. Many fail to try—or try and fail—because they don’t know where to start or what to do. Erik Schonher, vice […]

  • MGI Tipster – Volume 11, Issue 1

    January 12, 2012   |   Vol. 11   |   Issue 1 MGI is growing again! We will be moving to a new location on January 27, 2012. Our new address will be: 625 North Washington Street, Suite 450 Alexandria, VA 22314 Our old offices close January 27 and our new offices open January 31, 2012. Six Considerations for Membership Recruitment Putting […]

  • MGI Tipster – Volume 10, Issue 12

    December 15, 2011   |   Vol. 10   |   Issue 12 Renewals Best Practices Renewals are a vital contributor to the revenue stream of most associations. Renewals are more often than not the foremost income generator, so it is critical that the entire process be consistently accurate, reliable, and on time. In the November edition of the MGI Tipster (Volume 10, […]

  • MGI Tipster – Volume 10, Issue 11

    November 10, 2011   |   Vol. 10   |   Issue 11 Renewals Best Practices Past issues of the MGI Tipster have discussed at some length the five stages of the MGI Membership Lifecycle, (See MGI Tipster Volume 9, #8-12, and Volume 10 #1-2.) In their proper order they are: awareness, when prospective members learn about your organization; recruitment, when prospects are […]

  • MGI Tipster – Volume 10, Issue 10

    October 13, 2011   |   Vol. 10   |   Issue 10 Copy Tips and Tricks for the Direct Marketer Great copy makes writing seem so easy. It flows. It’s conversational. It’s even captivating. But most of all, it engages and it sells. Copywriting is both art and science, method and creative. In this month’s MGI Tipster, we examine some of the […]

  • MGI Tipster – Volume 10, Issue 9

    September 13, 2011   |   Vol. 10   |   Issue 9 Benchmarking study reveals association turnaround Membership growth, a key indicator of the economic health of the association industry, shows strong signs of a rebound from the severe effects of the multiyear recession, according to the just released 2011 Membership Marketing Benchmarking Report. Of the 650 association executives who responded to […]

  • MGI Tipster – Volume 10, Issue 8

    August 18, 2011   |   Vol. 10   |   Issue 8 How raw data becomes business intelligence Technology has transformed information—how it is collected, where it is housed, who has access to it, and how it is used. We have become so accustomed to instant credit card approvals, real-time Internet, and light-speed email that technology’s extraordinary role has become so routine […]

  • MGI Tipster – Volume 10, Issue 7

    July 13, 2011   |   Vol. 10   |   Issue 7 Lists – Strategies and Tactics A Marketing Fundamental Of all the tactical choices a successful direct marketer may make—whether recruiting members, selling subscriptions, or promoting an event—arguably the most critical is selecting appropriate prospect lists. List choices can make or break a campaign because they are the links between offer […]

  • MGI Tipster – Volume 10, Issue 6

    June 21, 2011   |   Vol. 10   |   Issue 6 Research and Discovery Why Research? Market research is often a poor stepchild when membership organizations plan out their spending priorities. Research is typically seen as expensive and of questionable value. Indeed, they can be both. Our experience at Marketing General has shown us time and again that when research is […]