• MGI Tipster – Volume 11, Issue 8

    August 15, 2012   |   Vol. 11   |   Issue 8 Super Hints Revealed Arguably, the most powerful tool for membership marketers is one-to-one direct marketing. Whether by mail, email, or phone, direct marketing is efficient, targeted, and measurable. While many of direct marketing’s fundamentals are largely common sense, there are a lot of them. Marketing General Incorporated recently published a […]

  • MGI Tipster – Volume 11, Issue 7

    July 19, 2012   |   Vol. 11   |   Issue 7 Essential Math for Membership Marketers Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was encouraging. Many organizations are experiencing member growth by using effective tools to recruit, engage, and retain members. For your free copy of the final report, download it here. Still, most […]

  • MGI Tipster – Volume 11, Issue 6

    June 13, 2012   |   Vol. 11   |   Issue 6 Membership Marketing Competitive Set Analysis Putting the 2012 Membership Marketing Benchmarking Report to Good Use Marketing General Incorporated this month published the findings from its fourth annual Membership Marketing Benchmarking Report, which assesses membership growth trends and the techniques that associations use to generate those results. If you would like […]

  • MGI Tipster – Volume 11, Issue 5

    May 17, 2012   |   Vol. 11   |   Issue 5 Next generation focus group research The BBFG Welcome to “what’s next in the evolution of the focus group”—the Bulletin Board Focus Group (BBFG). We all know that the focus group is a tried and true research tool for qualitative study of ideas, trends, and opinions on just about any subject […]

  • MGI Tipster – Volume 11, Issue 4

    April 17, 2012   |   Vol. 11   |   Issue 4 First Look at 2012 Membership Benchmarking Results Membership organizations reported continued improvement in their key membership statistics, according to a preliminary analysis of data for the soon-to-be-released 2012 Membership Marketing Benchmarking Report. This year’s survey, which included responses from more than 680 participating associations, found that the major indicators of […]

  • MGI Tipster – Volume 11, Issue 3

    March 15, 2012   |   Vol. 11   |   Issue 3 Association Growth in Emerging Markets, Part II Last month’s MGI Tipster was the first of two examining association growth in emerging markets. Erik Schonher, Vice President of Marketing General Incorporated, and Terrance Barkan, CAE of GLOBALSTRAT, have collaborated on a recently released white paper that shares important tips on how […]

  • MGI Tipster – Volume 11, Issue 2

    February 15, 2012   |   Vol. 11   |   Issue 2 Association Growth in Emerging Markets, Part I Many U.S. membership organizations have considered at one time or another expanding to foreign shores as a way to grow membership and revenue. Many fail to try—or try and fail—because they don’t know where to start or what to do. Erik Schonher, vice […]

  • MGI Tipster – Volume 11, Issue 1

    January 12, 2012   |   Vol. 11   |   Issue 1 MGI is growing again! We will be moving to a new location on January 27, 2012. Our new address will be: 625 North Washington Street, Suite 450 Alexandria, VA 22314 Our old offices close January 27 and our new offices open January 31, 2012. Six Considerations for Membership Recruitment Putting […]

  • MGI Tipster – Volume 10, Issue 12

    December 15, 2011   |   Vol. 10   |   Issue 12 Renewals Best Practices Renewals are a vital contributor to the revenue stream of most associations. Renewals are more often than not the foremost income generator, so it is critical that the entire process be consistently accurate, reliable, and on time. In the November edition of the MGI Tipster (Volume 10, […]

  • MGI Tipster – Volume 10, Issue 11

    November 10, 2011   |   Vol. 10   |   Issue 11 Renewals Best Practices Past issues of the MGI Tipster have discussed at some length the five stages of the MGI Membership Lifecycle, (See MGI Tipster Volume 9, #8-12, and Volume 10 #1-2.) In their proper order they are: awareness, when prospective members learn about your organization; recruitment, when prospects are […]

  • MGI Tipster – Volume 10, Issue 10

    October 13, 2011   |   Vol. 10   |   Issue 10 Copy Tips and Tricks for the Direct Marketer Great copy makes writing seem so easy. It flows. It’s conversational. It’s even captivating. But most of all, it engages and it sells. Copywriting is both art and science, method and creative. In this month’s MGI Tipster, we examine some of the […]

  • MGI Tipster – Volume 10, Issue 9

    September 13, 2011   |   Vol. 10   |   Issue 9 Benchmarking study reveals association turnaround Membership growth, a key indicator of the economic health of the association industry, shows strong signs of a rebound from the severe effects of the multiyear recession, according to the just released 2011 Membership Marketing Benchmarking Report. Of the 650 association executives who responded to […]