• MGI Tipster – Volume 12, Issue 1

    January 15, 2013   |   Vol. 12   |   Issue 1 An Easy-to-Use Tool for Creating Your Marketing Plan The start of the New Year is a good time to take a fresh look at your marketing plan to make sure you are on target. To help with this process, we have created an easy to use tool that incorporates the […]

  • MGI Tipster – Volume 11, Issue 12

    December 18, 2012   |   Vol. 11   |   Issue 12 Supporting Awards Programs: Answer Five Questions Before You Seek Sponsorship Awards programs can be a centerpiece of an association’s public persona, its brand, and its community goodwill. Awards are altruistic. They honor the deserving and call attention to the deeds that an organization values most. Done well, awards ceremonies and […]

  • MGI Tipster – Volume 11, Issue 11

    November 15, 2012   |   Vol. 11   |   Issue 11 The Components of a Communications Audit One of the most challenging and ongoing aspects of association management is staying in touch with members and projecting an association’s institutional persona in a proper and effective way. How much messaging is too little or too much? How are messages best conveyed? How […]

  • MGI Tipster – Volume 11, Issue 10

    October 16, 2012   |   Vol. 11   |   Issue 10 Five Keys to Planning Your 2013 Membership Recruitment Efforts Before you know it, it’s that time of year again … time to start planning your membership recruitment efforts for the new year, 2013. If you pace your work over several weeks and pay attention to deadlines, your first acquisition of […]

  • MGI Tipster – Volume 11, Issue 9

    September 13, 2012   |   Vol. 11   |   Issue 9 Super Hints Revealed – Part 2 Last month we introduced our readers to the first of two MGI Tipster installments summarizing a newly published booklet by MGI Senior Vice President Raylene Kershaw titled 100 Super Hints Revealed, a compilation of direct membership marketing ideas. You are invited to download 100 […]

  • MGI Tipster – Volume 11, Issue 8

    August 15, 2012   |   Vol. 11   |   Issue 8 Super Hints Revealed Arguably, the most powerful tool for membership marketers is one-to-one direct marketing. Whether by mail, email, or phone, direct marketing is efficient, targeted, and measurable. While many of direct marketing’s fundamentals are largely common sense, there are a lot of them. Marketing General Incorporated recently published a […]

  • MGI Tipster – Volume 11, Issue 7

    July 19, 2012   |   Vol. 11   |   Issue 7 Essential Math for Membership Marketers Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was encouraging. Many organizations are experiencing member growth by using effective tools to recruit, engage, and retain members. For your free copy of the final report, download it here. Still, most […]

  • MGI Tipster – Volume 11, Issue 6

    June 13, 2012   |   Vol. 11   |   Issue 6 Membership Marketing Competitive Set Analysis Putting the 2012 Membership Marketing Benchmarking Report to Good Use Marketing General Incorporated this month published the findings from its fourth annual Membership Marketing Benchmarking Report, which assesses membership growth trends and the techniques that associations use to generate those results. If you would like […]

  • MGI Tipster – Volume 11, Issue 5

    May 17, 2012   |   Vol. 11   |   Issue 5 Next generation focus group research The BBFG Welcome to “what’s next in the evolution of the focus group”—the Bulletin Board Focus Group (BBFG). We all know that the focus group is a tried and true research tool for qualitative study of ideas, trends, and opinions on just about any subject […]

  • MGI Tipster – Volume 11, Issue 4

    April 17, 2012   |   Vol. 11   |   Issue 4 First Look at 2012 Membership Benchmarking Results Membership organizations reported continued improvement in their key membership statistics, according to a preliminary analysis of data for the soon-to-be-released 2012 Membership Marketing Benchmarking Report. This year’s survey, which included responses from more than 680 participating associations, found that the major indicators of […]

  • MGI Tipster – Volume 11, Issue 3

    March 15, 2012   |   Vol. 11   |   Issue 3 Association Growth in Emerging Markets, Part II Last month’s MGI Tipster was the first of two examining association growth in emerging markets. Erik Schonher, Vice President of Marketing General Incorporated, and Terrance Barkan, CAE of GLOBALSTRAT, have collaborated on a recently released white paper that shares important tips on how […]

  • MGI Tipster – Volume 11, Issue 2

    February 15, 2012   |   Vol. 11   |   Issue 2 Association Growth in Emerging Markets, Part I Many U.S. membership organizations have considered at one time or another expanding to foreign shores as a way to grow membership and revenue. Many fail to try—or try and fail—because they don’t know where to start or what to do. Erik Schonher, vice […]