• MGI Tipster – Volume 12, Issue 5

    May 14, 2013   |   Vol. 12   |   Issue 5 The importance of Data Analytics Do you know … Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because data is spread across databases and […]

  • MGI Tipster – Volume 12, Issue 4

    April 18, 2013   |   Vol. 12   |   Issue 4 The Membership Dashboard and how to use it It may be trite but it’s tried and true: to know where you are going, you have to know where you are and where you’ve been. This age-old adage certainly applies to membership organizations. By their very nature—and as a matter of […]

  • MGI Tipster – Volume 12, Issue 3

    March 7, 2013   |   Vol. 12   |   Issue 3 Fundamentals of Building Corporate Partnerships It’s a common perception that the largest and savviest associations do it best. In fact, with proper guidance almost any membership organization can do it, too: Develop highly productive and lucrative corporate partnerships that enhance the corporation’s image and expand the benefits an organization is […]

  • MGI Tipster – Volume 12, Issue 2

    February 14, 2013   |   Vol. 12   |   Issue 2 To Recruit and Keep Members, Speak to What They Value It’s benefits—not features—that members really want. They generally don’t care what an organization has. It’s what members get from an organization that’s important. If what they get suits their needs then they have found something of value. If valued, benefits […]

  • MGI Tipster – Volume 12, Issue 1

    January 15, 2013   |   Vol. 12   |   Issue 1 An Easy-to-Use Tool for Creating Your Marketing Plan The start of the New Year is a good time to take a fresh look at your marketing plan to make sure you are on target. To help with this process, we have created an easy to use tool that incorporates the […]

  • MGI Tipster – Volume 11, Issue 12

    December 18, 2012   |   Vol. 11   |   Issue 12 Supporting Awards Programs: Answer Five Questions Before You Seek Sponsorship Awards programs can be a centerpiece of an association’s public persona, its brand, and its community goodwill. Awards are altruistic. They honor the deserving and call attention to the deeds that an organization values most. Done well, awards ceremonies and […]

  • MGI Tipster – Volume 11, Issue 11

    November 15, 2012   |   Vol. 11   |   Issue 11 The Components of a Communications Audit One of the most challenging and ongoing aspects of association management is staying in touch with members and projecting an association’s institutional persona in a proper and effective way. How much messaging is too little or too much? How are messages best conveyed? How […]

  • MGI Tipster – Volume 11, Issue 10

    October 16, 2012   |   Vol. 11   |   Issue 10 Five Keys to Planning Your 2013 Membership Recruitment Efforts Before you know it, it’s that time of year again … time to start planning your membership recruitment efforts for the new year, 2013. If you pace your work over several weeks and pay attention to deadlines, your first acquisition of […]

  • MGI Tipster – Volume 11, Issue 9

    September 13, 2012   |   Vol. 11   |   Issue 9 Super Hints Revealed – Part 2 Last month we introduced our readers to the first of two MGI Tipster installments summarizing a newly published booklet by MGI Senior Vice President Raylene Kershaw titled 100 Super Hints Revealed, a compilation of direct membership marketing ideas. You are invited to download 100 […]

  • MGI Tipster – Volume 11, Issue 8

    August 15, 2012   |   Vol. 11   |   Issue 8 Super Hints Revealed Arguably, the most powerful tool for membership marketers is one-to-one direct marketing. Whether by mail, email, or phone, direct marketing is efficient, targeted, and measurable. While many of direct marketing’s fundamentals are largely common sense, there are a lot of them. Marketing General Incorporated recently published a […]

  • MGI Tipster – Volume 11, Issue 7

    July 19, 2012   |   Vol. 11   |   Issue 7 Essential Math for Membership Marketers Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was encouraging. Many organizations are experiencing member growth by using effective tools to recruit, engage, and retain members. For your free copy of the final report, download it here. Still, most […]

  • MGI Tipster – Volume 11, Issue 6

    June 13, 2012   |   Vol. 11   |   Issue 6 Membership Marketing Competitive Set Analysis Putting the 2012 Membership Marketing Benchmarking Report to Good Use Marketing General Incorporated this month published the findings from its fourth annual Membership Marketing Benchmarking Report, which assesses membership growth trends and the techniques that associations use to generate those results. If you would like […]