• Renewals, the Key to Your Organization

    August 19, 2014 |   Vol. 13   |   Issue 8 Renewals, the key to your organization Renewals are a vital component of an Association’s lifeblood. They are very often the primary income generator, and it’s critical that the renewal system be consistent, accurate, on time, and appropriate. And, renewing members has become an increasingly complicated process. Today’s most effect renewal […]

  • Feeling Listless? Here are Some Helpful Tips to Perk Up Your Messages.

    July 15, 2014 |   Vol. 13   |   Issue 7 Feeling Listless? Here are Some Helpful Tips to Perk Up Your Messages This issue of the Tipster will share an open secret: Your success starts and ends with your prospect mailing list. It’s a fact tested and proven repeatedly, that 50% of measurable responses track to the prospect mailing list, […]

  • 2014 Benchmarking Report Confirms Associations Gained Strength.

    June 26, 2014   |   Vol. 13   |   Issue 6 2014 Benchmarking Report confirms associations gained strength The majority of membership organizations that were hit hard by the 2009 global economic meltdown have continued their slow but steady recovery into the first quarter of this year. More than half of those surveyed in early 2014 report increased total member counts […]

  • MGI Tipster – Volume 13, Issue 5

    May 22, 2014   |   Vol. 13   |   Issue 5 Evaluating and Strengthening Your Value Proposition By Jason Gudenius, Account Director It’s all about Value If you don’t understand the importance and the power of Value then you’re probably having trouble growing your membership. But you’re excused: value can be tricky to understand because it’s a perception, something we feel […]

  • MGI Tipster – Volume 13, Issue 4

    The View Beyond This Year – Long-Range Membership Program Planning by Harold Maurer, CDM and CeM Based on experience, I think it is fair to say that many membership organizations – not all, mind you – maintain a relatively vague idea of their overall numeric membership and financial growth. Although most groups can name profit […]

  • MGI Tipster – Volume 13, Issue 3

    March 18, 2014   |   Vol. 13   |   Issue 3 Why Prospects Don’t Join and Members Leave by Rick Whelan, CDM It may not come as a surprise if I tell you that not every prospect you ask to join your association will, and that at some point even the most devoted long-term members may not renew. We “Membership Marketers” […]

  • MGI Tipster – Volume 13, Issue 2

    February 18, 2014 |   Vol. 13   |   Issue 2 Stay in Touch: Member Preferences to Improve Engagement Are you dependable about keeping in touch? Many of us are and many are not, but for membership organizations, keeping in touch is essential. In today’s world keeping in touch should be easy. We have phones, Skype, email, Facebook, Twitter, Vine, blogs, […]

  • MGI Tipster – Volume 13, Issue 1

    January 2014 | Vol. 13 | Issue 1 Soon to be released: The 2014 Membership Marketing Benchmarking Report. The 2014 Membership Marketing Benchmarking Survey will launch this month, the results of which will be used to write and publish the 2014 Membership Marketing Benchmarking Report in May 2014. The only study of its kind to […]

  • MGI Tipster – Volume 12, Issue 12

    December 18, 2013   |   Vol. 12   |   Issue 12 A Preview of the 2014 Membership Marketing Benchmarking Report™ Each year for the past five years, Marketing General Incorporated has published its findings from the annual Membership Marketing Benchmarking Survey, an in-depth study of the membership practices of more than 600 membership organizations whose leadership has generously contributed the data […]

  • MGI Tipster – Volume 12, Issue 11

    November 19, 2013   |   Vol. 12   |   Issue 11 Optimizing websites for mobile devices As the technologies of mobile and portable devices move ahead at near light speed and new capabilities seem to be added almost daily, many of the websites that these new mobile devices connect with are still hurrying to keep up. Websites are designed to maximize […]

  • MGI Tipster – Volume 12, Issue 10

    October 23, 2013   |   Vol. 12   |   Issue 10 Making Online Lead Generation Work for You Online lead generation – How to make it work for you There are many reasons why more and more companies are turning to the Internet to conduct business. It’s because that’s where their target audiences are most likely to be. It’s where marketers […]

  • MGI Tipster – Volume 12, Issue 9

    September 17, 2013   |   Vol. 12   |   Issue 9 Standard Testing Methodology Testing the science of direct marketing One of the important advantages of direct marketing as opposed to advertising and other kinds of marketing is the ability to test—copy, messaging, offers, and creative. At Marketing General Incorporated, we always try to improve our most successful promotions and better […]