• MGI Tipster – Volume 13, Issue 1

    January 2014 | Vol. 13 | Issue 1 Soon to be released: The 2014 Membership Marketing Benchmarking Report. The 2014 Membership Marketing Benchmarking Survey will launch this month, the results of which will be used to write and publish the 2014 Membership Marketing Benchmarking Report in May 2014. The only study of its kind to […]

  • MGI Tipster – Volume 12, Issue 12

    December 18, 2013   |   Vol. 12   |   Issue 12 A Preview of the 2014 Membership Marketing Benchmarking Report™ Each year for the past five years, Marketing General Incorporated has published its findings from the annual Membership Marketing Benchmarking Survey, an in-depth study of the membership practices of more than 600 membership organizations whose leadership has generously contributed the data […]

  • MGI Tipster – Volume 12, Issue 11

    November 19, 2013   |   Vol. 12   |   Issue 11 Optimizing websites for mobile devices As the technologies of mobile and portable devices move ahead at near light speed and new capabilities seem to be added almost daily, many of the websites that these new mobile devices connect with are still hurrying to keep up. Websites are designed to maximize […]

  • MGI Tipster – Volume 12, Issue 10

    October 23, 2013   |   Vol. 12   |   Issue 10 Making Online Lead Generation Work for You Online lead generation – How to make it work for you There are many reasons why more and more companies are turning to the Internet to conduct business. It’s because that’s where their target audiences are most likely to be. It’s where marketers […]

  • MGI Tipster – Volume 12, Issue 9

    September 17, 2013   |   Vol. 12   |   Issue 9 Standard Testing Methodology Testing the science of direct marketing One of the important advantages of direct marketing as opposed to advertising and other kinds of marketing is the ability to test—copy, messaging, offers, and creative. At Marketing General Incorporated, we always try to improve our most successful promotions and better […]

  • MGI Tipster – Volume 12, Issue 8

    August 15, 2013   |   Vol. 12   |   Issue 8 Complementary Research: Qualitative and Quantitative Inquiry Research can be a great tool for membership organizations. When the proper questions are asked, ones that are relevant to association needs, the answers can be revealing, sometimes surprising, and powerful tools for needed change. Researchers gathering information about associations and other membership organizations […]

  • MGI Tipster – Volume 12, Issue 7

    July 16, 2013   |   Vol. 12   |   Issue 7 Writing the Sales Letter When membership marketing mail solicitations succeed, it’s because all of the package elements work together seamlessly: the carrier envelope entices prospects to open it, the letter convinces them to join, and the reply/order form pushes prospects to take action. In each of these elements, copy is […]

  • MGI Tipster – Volume 12, Issue 6

    June 11, 2013   |   Vol. 12   |   Issue 6 2013 Benchmarking Report confirms associations gained strength The majority of membership organizations that were hit hard by the 2009 global economic meltdown have continued their slow but steady 4-year recovery into the first quarter of this year. More than half of those surveyed in early 2013 reported increased total member […]

  • MGI Tipster – Volume 12, Issue 5

    May 14, 2013   |   Vol. 12   |   Issue 5 The importance of Data Analytics Do you know … Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because data is spread across databases and […]

  • MGI Tipster – Volume 12, Issue 4

    April 18, 2013   |   Vol. 12   |   Issue 4 The Membership Dashboard and how to use it It may be trite but it’s tried and true: to know where you are going, you have to know where you are and where you’ve been. This age-old adage certainly applies to membership organizations. By their very nature—and as a matter of […]

  • MGI Tipster – Volume 12, Issue 3

    March 7, 2013   |   Vol. 12   |   Issue 3 Fundamentals of Building Corporate Partnerships It’s a common perception that the largest and savviest associations do it best. In fact, with proper guidance almost any membership organization can do it, too: Develop highly productive and lucrative corporate partnerships that enhance the corporation’s image and expand the benefits an organization is […]

  • MGI Tipster – Volume 12, Issue 2

    February 14, 2013   |   Vol. 12   |   Issue 2 To Recruit and Keep Members, Speak to What They Value It’s benefits—not features—that members really want. They generally don’t care what an organization has. It’s what members get from an organization that’s important. If what they get suits their needs then they have found something of value. If valued, benefits […]