• Tipster: Five Power Tips – To Improve Your Membership Marketing Program

    December 15, 2014 | Vol. 13 | Issue 12 Tipster: Five Power Tips – To Improve Your Membership Marketing Program On Thursday, December 18, 2014, I will be delighted to host MGI’s Webinar Five Power Tips to Improve Your Membership Marketing Program. Here’s a sample of what we are going to cover in depth. I […]

  • Membership and Association Marketing Intelligence

    November 18, 2014 | Vol. 13 | Issue 11 Membership and Association Marketing Intelligence Market Assessment and What Goes Into It. While for many associations the overall size of their market and the basic responsibilities and needs of their members appear to remain the same, like an iceberg where over 90% of its volume and […]

  • Do You Know … the Basics of Buyer Behavior and How They Apply to Direct Marketing?

    October 30, 2014 | Vol. 13 | Issue 10 Do You Know … the basics of buyer behavior and how they apply to direct marketing? How prospective members make their membership decisions, and how they decide what and when to purchase can sometimes seem informal but is actually extremely complex. A fundamental understanding of basic […]

  • Data Analytics Made Simple #2

    September 23, 2014 |   Vol. 13   |   Issue 9 Data Analytics Made Simple #2 Do you know …? Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because your data is spread across multiple […]

  • Renewals, the Key to Your Organization

    August 19, 2014 |   Vol. 13   |   Issue 8 Renewals, the key to your organization Renewals are a vital component of an Association’s lifeblood. They are very often the primary income generator, and it’s critical that the renewal system be consistent, accurate, on time, and appropriate. And, renewing members has become an increasingly complicated process. Today’s most effect renewal […]

  • Feeling Listless? Here are Some Helpful Tips to Perk Up Your Messages.

    July 15, 2014 |   Vol. 13   |   Issue 7 Feeling Listless? Here are Some Helpful Tips to Perk Up Your Messages This issue of the Tipster will share an open secret: Your success starts and ends with your prospect mailing list. It’s a fact tested and proven repeatedly, that 50% of measurable responses track to the prospect mailing list, […]

  • 2014 Benchmarking Report Confirms Associations Gained Strength.

    June 26, 2014   |   Vol. 13   |   Issue 6 2014 Benchmarking Report confirms associations gained strength The majority of membership organizations that were hit hard by the 2009 global economic meltdown have continued their slow but steady recovery into the first quarter of this year. More than half of those surveyed in early 2014 report increased total member counts […]

  • MGI Tipster – Volume 13, Issue 5

    May 22, 2014   |   Vol. 13   |   Issue 5 Evaluating and Strengthening Your Value Proposition By Jason Gudenius, Account Director It’s all about Value If you don’t understand the importance and the power of Value then you’re probably having trouble growing your membership. But you’re excused: value can be tricky to understand because it’s a perception, something we feel […]

  • MGI Tipster – Volume 13, Issue 4

    The View Beyond This Year – Long-Range Membership Program Planning by Harold Maurer, CDM and CeM Based on experience, I think it is fair to say that many membership organizations – not all, mind you – maintain a relatively vague idea of their overall numeric membership and financial growth. Although most groups can name profit […]

  • MGI Tipster – Volume 13, Issue 3

    March 18, 2014   |   Vol. 13   |   Issue 3 Why Prospects Don’t Join and Members Leave by Rick Whelan, CDM It may not come as a surprise if I tell you that not every prospect you ask to join your association will, and that at some point even the most devoted long-term members may not renew. We “Membership Marketers” […]

  • MGI Tipster – Volume 13, Issue 2

    February 18, 2014 |   Vol. 13   |   Issue 2 Stay in Touch: Member Preferences to Improve Engagement Are you dependable about keeping in touch? Many of us are and many are not, but for membership organizations, keeping in touch is essential. In today’s world keeping in touch should be easy. We have phones, Skype, email, Facebook, Twitter, Vine, blogs, […]