• Leveraging Online Tools to Increase Event Registration

    Conference registration is often a significant revenue source for associations, as well as an effective means of building organizational awareness and acquiring new members. But if you aren’t incorporating search engine and social media marketing into your outreach strategy, you are leaving revenue on the table.

  • Leads. Three Facts to Know.

    One of the great advantages of working in Membership Marketing is the opportunity to investigate marketing techniques I have never taken the time to fully understand. So, this confession: I have avoided leads.

  • Effective Email Marketing

    In today’s online world, there are many options available to reach your targeted audience. Hidden among the more recent and flashy online marketing innovations is email marketing. Often email marketing is considered the antique or dinosaur of the bunch. Despite its less than appealing appearance to many, it should NOT be ignored. If used correctly, it is still one of the most economical and effective of the various tools available to online marketers today.

  • Who Are Your Members?

    This year’s Tipsters have explored a variety of topics to help association and other membership professionals do a better job of defining value proposition, optimizing marketing, converting to inbound marketing, deploying cost-effective online remarketing, and more. Now, let’s take a step back to look at the same picture through different lenses.

  • Time for a Mid-Year Marketing Review!

    Your marketing efforts are only successful when they generate new revenue at an effective rate of return. Most important is that you are looking at the results and making adjustments—while there is still time to impact 2015 results. We still have half the year to review and alter any plans before the end of the year. It’s not too late to improve your 2015 marketing results.

  • Optimized Membership Marketing Through Behavior

    Behavioral information has always been a cornerstone of membership marketing. When we select data for campaigns as marketers, there is implied behavior in the different files we use. Here are some examples of the types of data we use when setting up membership campaigns…

  • 2015 Membership Marketing Benchmarking Report

    In June, we will publish the 2015 Membership Marketing Benchmarking Report. For those of you who simply can’t wait, an Executive Summary of the report will be available at the upcoming ASAE Marketing, Membership and Communications Conference.

  • Improve Your Renewals? It’s Time to Get Engaged

    At the core of any successful membership marketing program is a constant reassessment and improvement of your value proposition. By value proposition here, we mean the actual value you deliver to your members. The best value propositions evoke passion from your member base.

  • Online Remarketing – Keeping Your Target Audience Engaged

    Remarketing is a feature that you set up to reach people that visit your association’s website, then you show them relevant ads as they travel across the Internet, to entice them to return to your association’s website. Two of the most popular options for utilizing a remarketing campaign are Google and Facebook.