• MGI Tipster Volume 1, Issue 17

    The Continuing Education Boom is Here. Is Your Association Ready to Cash In? Run through this marketing checklist and guide to make sure your association is prepared to meet the growing demands for professional development and continuing education programs. Finding ways to create non-dues revenue is a major challenge for many associations, particularly in the […]

  • MGI Tipster Volume 1, Issue 16

    Do you know how to become ‘indispensable’ to your members? Recently, an association was looking over results of a membership satisfaction survey. They discovered that 76% of their members gave a ‘satisfied’ or ‘highly satisfied’ rating. Not too bad. Then they looked at the satisfaction rating given by former members. Seventy-six percent of their former […]

  • MGI Tipster Volume 1, Issue 15

    Do you know how to attract International Members? Reaching prospective members outside of the United States has always been a challenge. Language, time zone, and currency issues have dissuaded many in the past from actively pursuing prospects in other countries. However, globalization and technology are breaking down barrier. For many organizations international prospects represent fertile […]

  • MGI Tipster Volume 1, Issue 14

    Postal rates are increasing, keep your discounts! In order to qualify for postal presort discounts after November 23, 2008, the United States Postal Service will require that all Standard, Non-Profit, and presorted First-Class Mail have destination addresses updated and verified using approved USPS software within 95 days of the mail date. At this writing the […]

  • MGI Tipster Volume 1, Issue 13

    Do you know…maintaining a top-notch website is crucial to the ongoing success of your organization’s marketing efforts? More and more, it is imperative to understand your industry’s online landscape and to find ways to distance your organization from those competing against you online. To keep your site running at peak performance, you should: Map Your […]

  • MGI Tipster Volume 1, Issue 12

    Do you know…copy, and creative, and how are they built and how do they support your messaging? Copy and creative are key elements of the personality your association or organization presents to members, clients, and the world at large. The words you choose and the images you select tell a lot about who you are. […]

  • MGI Tipster Volume 1, Issue 11

    Do you know…that building your organization’s ‘brand’ and brand identity could also help you acquire and retain members and customers? HOW DO YOU BEGIN BUILDING A BRAND? First, you need to take a hard look at what you’re trying to sell through your brand—your pricing, benefits / features, saturation of your universe and possible new […]

  • MGI Tipster Volume 1, Issue 10

    Do you know…what your members and customers are thinking about your association and its benefits, products and services? Isn’t it amazing when Hollywood spends millions of dollars producing a movie that is an absolute flop? And you think to yourself, “I could have told them that a story line like that would never make it.” […]

  • MGI Tipster Volume 1, Issue 9

    Do you know…how database marketing, contact management, data warehousing, and CRM work and what they do? They’re all proven methods and techniques to increase engagement between associations and the communities they serve. They are designed to improve the number and quality of contacts, increase customer loyalty, and give the greatest return on an association’s communications […]

  • MGI Tipster Volume 1, Issue 8

    Do you know…renewals are the foundation for membership success? Nothing is more important to an association than an efficient and effective member renewal program. Dues through renewals are a primary income source. But just as important, renewal rates mirror an association’s success in other areas too. How many members renew reflects their satisfaction with the […]

  • MGI Tipster Volume 1, Issue 7

    Do you know…the significant impact the Lifetime Value (LTV) of your members has on your organization? When I visit clients or prospective clients, ultimately the topic of ‘Member Lifetime Value’ comes up. While some of us who have been ‘around for a while’ understand this, it can still be a fairly new—and confusing—concept to many […]

  • MGI Tipster Volume 1, Issue 6

    Do you know…no matter how large or small your organization, public relations can be an important component of your marketing and communications plan? Organizations, from small volunteer groups to large non-profits and for-profit businesses, often neglect public relations. Public relations’ impact can be difficult to quantify and may not result in direct revenue the way […]