News Exchange

News Exchange

  • Tips on Telemarketing

    MGI is pleased to announce that two veterans in the association telemarketing field have joined our team. Tim Butte and Charity Moody have over 30 years combined experience and will assist MGI’s clients with our expanded teleservices division. July’s Tipster is a conversation with Tim on a few of the rewards and challenges of telemarketing.

  • Association TRENDS Names MGI President Rick Whelan Association Partner of the Year

    More than 500 association professionals—including executive directors, CFOs, and senior leadership—gathered in Washington, DC, to honor select members of the association community for their professionalism, leadership, and commitment. Among this year’s honorees at the Association TRENDS Salute to Association Excellence awards event was Marketing General Incorporated President Rick Whelan, who was named Association Partner of […]

  • U.S. Associations Report Membership Growth For Third Consecutive Year.

    ALEXANDRIA, VA – Marketing General Inc. has released its sixth annual Membership Marketing Benchmarking Report.  Based on a survey of 865 association executives, the new study reflects an overall increase in member engagement, retention and acquisition – the top membership goals for associations.  The survey margin of error is +/- 3% at a 95% confidence […]

  • The Association Industry Continues to Grow, MGI Study Says

    The Association Industry Continues to Grow, MGI Study Says By Katie Bascuas / Jun 13, 2014 Reprinted with permission. Copyright, ASAE: The Center for Association Leadership, June 13, 2014 Washington, DC. Among the key findings of the 2014 edition of the “Membership Marketing Benchmarking Report” was that more than 50 percent of associations reported an […]

  • Component Relations Section November 2013 Virtual Roundtable.

    Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing” Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Mitchell, CAE, Executive Director, Member Programs & Services, ARMA International “Components offer associations a multitude of opportunities to drive their missions and increase their revenues. From the development […]

  • New White Paper Focuses on Component Approach To Aid Membership Growth.

    FOR RELEASE:  October 2, 2013 CONTACT:  Don Elder 703.768.8979 EMAIL:        Mediawise@att.net   New White Paper Focuses on Component Approach To Aid Membership Growth. ALEXANDRIA, VA – A just-released white paper promises to be a useful guide for associations and other membership organizations seeking to glean the greatest value from a little-known business concept called components. Marketing […]

  • MGI Marks 35 Years Of Client Revenue and Membership Growth.

    ALEXANDRIA, VA – Marketing General Incorporated (MGI), one of the first marketing agencies to focus exclusively on the association community, has marked 35 years of service. “We conservatively estimate that over the years, MGI has recruited 3.5 million new members and earned $1.7 billion in lifetime dues and non-dues revenue for our association clients,” said […]

  • MGI Expands Editorial Services.

    FOR RELEASE:  May 3, 2013. CONTACT:  Don Elder 703.768.8979 MGI Expands Editorial Services.  ALEXANDRIA, VA – Marketing General Incorporated, now in its 35th year of guiding associations to membership and revenue growth, today announced the addition of an in-house editorial department to its suite of proprietary client services. “Compelling copy is fundamental to the marketing […]

  • Marketing General Incorporated Announces New Staff Appointments.

    FOR RELEASE: March 7, 2013    Contact: Don Elder 703.768.8979 mediawise@att.net   Marketing General Incorporated Announces New Staff Appointments    ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following staff appointments:   –  Elisa Joseph, Account Supervisor –  Malcolm Hilliard, Senior IT/IS Manager   ### Marketing General Incorporated delivers a full range of marketing […]

  • Marketing General Incorporated Names Thomas Beauchamp Vice President of Operations.

    FOR RELEASE: November 8, 2012      Contact: Don Elder            703.768.8979 mediawise@att.net   Marketing General Incorporated Names Thomas Beauchamp Vice President of Operations.    ALEXANDRIA, VA –Marketing General Incorporated (MGI) has named Thomas Beauchamp Vice President of Operations. In his new position, Beauchamp will direct information technology, graphic production, data analytics and data services. Beauchamp joined […]

  • Marketing General Incorporated Announces New Staff Appointments.

    FOR RELEASE: November 8, 2012      Contact: Don Elder            703.768.8979 mediawise@att.net   Marketing General Incorporated Announces New Staff Appointments. ALEXANDRIA, VA –Marketing General Incorporated (MGI) has announced the following staff appointments: –  Harold Maurer, Managing Director and Head of Account Services –  Barbara Armentrout, Account Director –  Brian Mazza, Director of Direct Data Services –  […]