Teleservices
The more personal the marketing, the stronger the selling power.
Second only to face–to–face meetings, teleservices is the most powerful and adaptable device in the direct marketer’s toolkit and it is a key component of the marketing mix for many of Marketing General Incorporated’s client partners.
When done carefully and correctly using well-trained service representatives, telemarketing can be very effective and extremely economical.
MGI uses high–end, closely monitored telemarketing programs at several stages of the Membership Lifecycle, most often in Engagement, Renewal, and Reinstatement marketing.
In a single call, high quality, service–oriented telesales representatives are able to successfully:
- Establish personal contact for membership organizations
- Instill a sense of caring for the member or prospect
- Handle objections and complaints
- Offer assistance, advice, and referrals.
We carefully monitor the tone and tenor of the telesales representatives we use because they quickly come to embody an organization’s public persona. Marketing General Incorporated clients and partners are assured that representatives are both competent and personable.
Like all marketing tools, teleservices programs require a well thought-out and implemented calling plan. Success demands close attention to scripting, with expected changes to adjust for unexpected responses.
Calling logs are meticulously maintained for legal protection and quality assurance. Prospect attempts are rotated to maximize contact rates. And since transactional discussions can become contractual, sales discussions are recorded.
Effective and efficient contact management is vital to stay within legal guidelines and to assure that consistent feedback enables adjustments to be made on-the-fly.
