List Management
Lists are arguably the single most important ingredient in successful direct marketing and member recruitment programs. List quality is largely determined by recency, source, appropriateness, and relevance to the target market.
Marketing General Incorporated has a unique perspective on lists. On the one hand, MGI account managers are trained experts in list research, selection, and performance analysis.
At the same time, experts in Marketing General’s list division, MGILists, see lists from the opposite perspective—the day-to-day management, ordering, fulfillment, and promotion of more than a hundred rental lists on behalf of list owners.
MGILists specializes in full-service management of largely non-profit, education, and healthcare association member lists. MGI conditions, segments, packages, and promotes the lists.
There is no retainer or service fee for the list owner—MGILists receives a small commission from each order that is paid by the renter.
MGILists also offers list brokerage services by industry experts who research and recommend appropriate lists for client needs.
Please visit the MGILists website to find out more about lists, list management, and list brokerage.
A Bit about Lists
- Best Lists: Your own – past members, current buyers, attendees, inquirers
- Good Lists: Others’ responders – members, subscribers, attendees, buyers
- Okay Lists: Semi-response – controlled circulation for unpaid subscribers
- Fair Lists: Compiled – directories, white pages, and government records.
From fundamentals to advanced analytics, Marketing General Incorporated grows membership and revenue that helps grow list sales, increase member numbers and dues income, and promote conference attendance.
