E-Marketing
Electronic marketing is the youngest of the membership growth devices and has grown exponentially since mainstreaming a little more than two decades ago.
E-marketing includes email, websites and microsites, search engine advertising, search engine optimization, co-registration, mobile marketing, and other technology-driven tools.
We utilize e-marketing methods in a variety of ways to support the strategies of the Membership Lifecycle, sometimes alone and often in combination.
E-marketing devices include:
- Online Advertising – paid search, ad networks, co-registration, and social media
- Website Development – from programming and creative to hosting and content management
- Email Marketing – strategies, programming, trigger-based, and personalized contacts
- Mobile Marketing – taking advantage of 24/7 opportunities provided by hand held devices
- Online Analytics – from keyword analysis, websites, and competitors, to email, search engine, and response analytics.
These individual e-marketing devices are then integrated into a logical marketing sequence:
- Program Development – e-based market, media, and competitive analysis
- Internet Strategies – media selection, microsite link building, offer displays, form submissions, and lead validation
- Transaction Management – development and deployment of back-end enrollment and analysis and integration of caging and the member database.
E-marketing has become immensely sophisticated, intensely creative, highly competitive, and sometimes very lucrative.
