Consulting
Every member of the Marketing General Incorporated staff serves as a consultant, internal and external to the agency. We work together as teams with widely diverse skill sets so each of us is able to contribute to the success of our client partners.
Most visible are the MGI officers and senior account managers. They are the face and voice of Marketing General Incorporated before clients, prospects, and industry gatherings.
MGI’s professionals willingly contribute knowledge and experience not only to the clients we serve but to the broader membership and marketing communities. That is because the people of MGI embrace education, pursue innovation, value collaboration, and willingly share their success.
MGI is an active consultant to dozens of organizations, large and small, old and new, for-profit and nonprofit. We strictly protect proprietary knowledge of each client we serve, yet the sum of our experiences gives us valuable vision across the spectrum of membership organizations and associations.
Our depth of experience has shown us what works and what does not, what works for some but not for others.
Marketing General Incorporated’s consulting is both analytical and creative and is guided by our unique perspective of the Membership Lifecycle—Awareness, Recruitment, Engagement, Renewal, and Reinstatement.
We apply proven diagnostics to gauge our clients’ position and potential. Research sets the stage for strategies. We then assume full responsibility for implementing what we recommend with client consent at each and every step.
MGI’s consulting looks beyond the boundaries of membership marketing to insure that our programs synchronize with our clients’ overall business goals.
We take great pride in our hard-earned reputation for the highest quality client services. In fact, our obligation to respond to client needs is written into each Letter of Agreement.
Each time we are asked to contribute our skills and experience in marketing, membership, and membership marketing we relish the opportunity to share our knowledge with our clients and the communities we serve.
