More Capabilities. More Members.

Marketing General’s core competence resides in the skills and abilities of its richly diverse and specially selected staff. MGI’s individual and institutional knowledge of the many aspects of membership marketing and their application to client needs is central to what we do.

This is a company of respected industry thought leaders who bring passion and experience to their positions.

MGI’s expertise spans many arenas:

• Our senior staff is recognized as among the foremost industry consultants and solution-oriented problem solvers.
• Our in-house market researchers bring decades of combined experience in both corporate and non-profit membership development.
• Our skilled direct marketers share backgrounds as varied as membership, subscriptions, fundraising, products, and services.
• Our e-marketing division is dedicated to exploring new ways to make the most of the latest technologies including email, mobile, and web-based marketing.
• MGI oversees one of the most highly respected and sophisticated teleservices providers in the U.S.
• Our skilled data management professionals design, implement, and analyze innovative database marketing solutions.
• MGILists is widely considered the leading membership list management and brokerage firm specializing in education and health.

Marketing General brings together an impressive array of marketing specialists to develop and implement every aspect of strategic membership marketing programs.