Blog

  • MGI Tipster – Volume 11, Issue 4

    April 17, 2012   |   Vol. 11   |   Issue 4 First Look at 2012 Membership Benchmarking Results Membership organizations reported continued improvement in their key membership statistics, according to a preliminary analysis of data for the soon-to-be-released 2012 Membership Marketing Benchmarking Report. This year’s survey, which included responses from more than 680 participating associations, found that the major indicators of […]

  • Receive Updates on the 2012 Membership Marketing Benchmarking Report

    We have started compiling the data for the 2012 Membership Marketing Benchmarking Report and will periodically be releasing some of the findings.  If you would like to receive updates, please register on this site using this link.  I am happy to report that we had the highest level of participation ever for our research.  Last […]

  • Marketing General Inc Announces Promotions and New Staff Appointments.

    FOR RELEASE: March 19, 2012                                                          Contact: Don Elder            703.768.8979 mediawise@att.net   Marketing General Inc Announces Promotions and New Staff Appointments.      ALEXANDRIA, VA –Marketing General Inc (MGI) has announced the following new appointments and promotions:   Promotions – –  Kimberly Humphries, Senior Director –  Jerry Cooper, Account Director –  Carol Cohen, Account […]

  • MGI Tipster – Volume 11, Issue 3

    March 15, 2012   |   Vol. 11   |   Issue 3 Association Growth in Emerging Markets, Part II Last month’s MGI Tipster was the first of two examining association growth in emerging markets. Erik Schonher, Vice President of Marketing General Incorporated, and Terrance Barkan, CAE of GLOBALSTRAT, have collaborated on a recently released white paper that shares important tips on how […]

  • MGI Tipster – Volume 11, Issue 2

    February 15, 2012   |   Vol. 11   |   Issue 2 Association Growth in Emerging Markets, Part I Many U.S. membership organizations have considered at one time or another expanding to foreign shores as a way to grow membership and revenue. Many fail to try—or try and fail—because they don’t know where to start or what to do. Erik Schonher, vice […]

  • Marketing General Announces Management of Association Forum of Chicagoland Mailing List.

    FOR RELEASE: February 14, 2012 Marketing General Announces Management of Association Forum of Chicagoland Mailing List.   ALEXANDRIA, VA, February 14, 2012 – Marketing General Incorporated (MGI) has been appointed list manager for the direct mail list of the Association Forum of Chicagoland, the “association of associations” for Chicagoland. Founded in 1916, Association Forum has […]

  • MGI Tipster – Volume 11, Issue 1

    January 12, 2012   |   Vol. 11   |   Issue 1 MGI is growing again! We will be moving to a new location on January 27, 2012. Our new address will be: 625 North Washington Street, Suite 450 Alexandria, VA 22314 Our old offices close January 27 and our new offices open January 31, 2012. Six Considerations for Membership Recruitment Putting […]

  • MGI Tipster – Volume 10, Issue 12

    December 15, 2011   |   Vol. 10   |   Issue 12 Renewals Best Practices Renewals are a vital contributor to the revenue stream of most associations. Renewals are more often than not the foremost income generator, so it is critical that the entire process be consistently accurate, reliable, and on time. In the November edition of the MGI Tipster (Volume 10, […]

  • Marketing General Incorporated Announces New Staff Appointments and Promotions.

    FOR RELEASE: November 16, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated Announces New Staff Appointments and Promotions.  ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments and promotions: Promotions – – Jason Gudenius, Account Director – Toyia Taylor, Account Supervisor   New Appointments – – Harold Maurer, Senior Account Director […]

  • MGI Tipster – Volume 10, Issue 11

    November 10, 2011   |   Vol. 10   |   Issue 11 Renewals Best Practices Past issues of the MGI Tipster have discussed at some length the five stages of the MGI Membership Lifecycle, (See MGI Tipster Volume 9, #8-12, and Volume 10 #1-2.) In their proper order they are: awareness, when prospective members learn about your organization; recruitment, when prospects are […]