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  • MGI Tipster – Volume 11, Issue 10

    October 16, 2012   |   Vol. 11   |   Issue 10 Five Keys to Planning Your 2013 Membership Recruitment Efforts Before you know it, it’s that time of year again … time to start planning your membership recruitment efforts for the new year, 2013. If you pace your work over several weeks and pay attention to deadlines, your first acquisition of […]

  • MGI Tipster – Volume 11, Issue 9

    September 13, 2012   |   Vol. 11   |   Issue 9 Super Hints Revealed – Part 2 Last month we introduced our readers to the first of two MGI Tipster installments summarizing a newly published booklet by MGI Senior Vice President Raylene Kershaw titled 100 Super Hints Revealed, a compilation of direct membership marketing ideas. You are invited to download 100 […]

  • MGI Tipster – Volume 11, Issue 8

    August 15, 2012   |   Vol. 11   |   Issue 8 Super Hints Revealed Arguably, the most powerful tool for membership marketers is one-to-one direct marketing. Whether by mail, email, or phone, direct marketing is efficient, targeted, and measurable. While many of direct marketing’s fundamentals are largely common sense, there are a lot of them. Marketing General Incorporated recently published a […]

  • Marketing General Incorporated Announces Three Staff Appointments.

    FOR RELEASE: August 14, 2012 Contact: Don Elder 703.768.8979 mediawise@att.net   Marketing General Incorporated Announces Three Staff Appointments. ALEXANDRIA, VA – Marketing General Incorporated announced several staff appointments:   –  Christina Welder, eBusiness Project Coordinator –  Antonio Garcia, Staff Accountant –  Daniel Hollander, Account Coordinator   Marketing General Incorporated delivers a full range of marketing […]

  • MGI Tipster – Volume 11, Issue 7

    July 19, 2012   |   Vol. 11   |   Issue 7 Essential Math for Membership Marketers Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was encouraging. Many organizations are experiencing member growth by using effective tools to recruit, engage, and retain members. For your free copy of the final report, download it here. Still, most […]

  • Marketing General Announces New Management of American College of Emergency Physicians Mailing List.

    www.MGILists.com Suite 450 Alexandria, Virginia  22314 FOR RELEASE:  June 28, 2012 Marketing General Announces New Management of American College of Emergency Physicians Mailing List. ALEXANDRIA, VA – Marketing General Incorporated (MGI) has been appointed list manager for the direct mail list of the American College of Emergency Physicians (ACEP), effective July 1. These busy, ambitious health […]

  • Marketing General Incorporated appoints Brent Mundt Director of Corporate Sponsorship Strategies

    FOR RELEASE: May 1, 2012 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated appoints Brent Mundt Director of Corporate Sponsorship Strategies. ALEXANDRIA, VA – Marketing General Incorporated (MGI) has named veteran association and hospitality industries executive Brent Mundt to the newly created position of Director of Corporate Sponsorship Strategies. Mundt has developed successful sponsorship programs at […]

  • MGI Tipster – Volume 11, Issue 6

    June 13, 2012   |   Vol. 11   |   Issue 6 Membership Marketing Competitive Set Analysis Putting the 2012 Membership Marketing Benchmarking Report to Good Use Marketing General Incorporated this month published the findings from its fourth annual Membership Marketing Benchmarking Report, which assesses membership growth trends and the techniques that associations use to generate those results. If you would like […]

  • Now Available: The 2012 Membership Marketing Benchmarking Report

    It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available on this site using this link. Those of you who participated in the research will be mailed a final, printed copy of the full report. This marks the fourth […]

  • MGI Tipster – Volume 11, Issue 5

    May 17, 2012   |   Vol. 11   |   Issue 5 Next generation focus group research The BBFG Welcome to “what’s next in the evolution of the focus group”—the Bulletin Board Focus Group (BBFG). We all know that the focus group is a tried and true research tool for qualitative study of ideas, trends, and opinions on just about any subject […]