Blog

  • MGI Tipster – Volume 12, Issue 2

    February 14, 2013   |   Vol. 12   |   Issue 2 To Recruit and Keep Members, Speak to What They Value It’s benefits—not features—that members really want. They generally don’t care what an organization has. It’s what members get from an organization that’s important. If what they get suits their needs then they have found something of value. If valued, benefits […]

  • Participate in the 2013 Membership Marketing Benchmarking Research

    The opportunity to participate in the 2013 Membership Marketing Benchmarking Report is coming to a close. So if you are a membership professional, I wanted to provide this last chance to take part in this year’s research. If you received an email invitation to participate, please use the link provided in the email to access the survey.  If not, you can […]

  • MGI Tipster – Volume 12, Issue 1

    January 15, 2013   |   Vol. 12   |   Issue 1 An Easy-to-Use Tool for Creating Your Marketing Plan The start of the New Year is a good time to take a fresh look at your marketing plan to make sure you are on target. To help with this process, we have created an easy to use tool that incorporates the […]

  • MGI Tipster – Volume 11, Issue 12

    December 18, 2012   |   Vol. 11   |   Issue 12 Supporting Awards Programs: Answer Five Questions Before You Seek Sponsorship Awards programs can be a centerpiece of an association’s public persona, its brand, and its community goodwill. Awards are altruistic. They honor the deserving and call attention to the deeds that an organization values most. Done well, awards ceremonies and […]

  • MGI Tipster – Volume 11, Issue 11

    November 15, 2012   |   Vol. 11   |   Issue 11 The Components of a Communications Audit One of the most challenging and ongoing aspects of association management is staying in touch with members and projecting an association’s institutional persona in a proper and effective way. How much messaging is too little or too much? How are messages best conveyed? How […]

  • Marketing General Incorporated Names Thomas Beauchamp Vice President of Operations.

    FOR RELEASE: November 8, 2012      Contact: Don Elder            703.768.8979 mediawise@att.net   Marketing General Incorporated Names Thomas Beauchamp Vice President of Operations.    ALEXANDRIA, VA –Marketing General Incorporated (MGI) has named Thomas Beauchamp Vice President of Operations. In his new position, Beauchamp will direct information technology, graphic production, data analytics and data services. Beauchamp joined […]

  • Marketing General Incorporated Announces New Staff Appointments.

    FOR RELEASE: November 8, 2012      Contact: Don Elder            703.768.8979 mediawise@att.net   Marketing General Incorporated Announces New Staff Appointments. ALEXANDRIA, VA –Marketing General Incorporated (MGI) has announced the following staff appointments: –  Harold Maurer, Managing Director and Head of Account Services –  Barbara Armentrout, Account Director –  Brian Mazza, Director of Direct Data Services –  […]

  • MGI Tipster – Volume 11, Issue 10

    October 16, 2012   |   Vol. 11   |   Issue 10 Five Keys to Planning Your 2013 Membership Recruitment Efforts Before you know it, it’s that time of year again … time to start planning your membership recruitment efforts for the new year, 2013. If you pace your work over several weeks and pay attention to deadlines, your first acquisition of […]

  • MGI Tipster – Volume 11, Issue 9

    September 13, 2012   |   Vol. 11   |   Issue 9 Super Hints Revealed – Part 2 Last month we introduced our readers to the first of two MGI Tipster installments summarizing a newly published booklet by MGI Senior Vice President Raylene Kershaw titled 100 Super Hints Revealed, a compilation of direct membership marketing ideas. You are invited to download 100 […]

  • MGI Tipster – Volume 11, Issue 8

    August 15, 2012   |   Vol. 11   |   Issue 8 Super Hints Revealed Arguably, the most powerful tool for membership marketers is one-to-one direct marketing. Whether by mail, email, or phone, direct marketing is efficient, targeted, and measurable. While many of direct marketing’s fundamentals are largely common sense, there are a lot of them. Marketing General Incorporated recently published a […]

  • Marketing General Incorporated Announces Three Staff Appointments.

    FOR RELEASE: August 14, 2012 Contact: Don Elder 703.768.8979 mediawise@att.net   Marketing General Incorporated Announces Three Staff Appointments. ALEXANDRIA, VA – Marketing General Incorporated announced several staff appointments:   –  Christina Welder, eBusiness Project Coordinator –  Antonio Garcia, Staff Accountant –  Daniel Hollander, Account Coordinator   Marketing General Incorporated delivers a full range of marketing […]