• MGI Tipster – Volume 12, Issue 5

    May 14, 2013   |   Vol. 12   |   Issue 5 The importance of Data Analytics Do you know … Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because data is spread across databases and […]

  • Direct Mail is the Foundation for Effective Membership Marketing

    As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are not forgetting about the tried and true performers.  That’s why I found an article by Kevin Mills, the Director of Membership for the National Legal Defense Association, a good reminder. In the April issue […]

  • MGI Expands Editorial Services.

    FOR RELEASE:  May 3, 2013. CONTACT:  Don Elder 703.768.8979 MGI Expands Editorial Services.  ALEXANDRIA, VA – Marketing General Incorporated, now in its 35th year of guiding associations to membership and revenue growth, today announced the addition of an in-house editorial department to its suite of proprietary client services. “Compelling copy is fundamental to the marketing […]

  • MGI Tipster – Volume 12, Issue 4

    April 18, 2013   |   Vol. 12   |   Issue 4 The Membership Dashboard and how to use it It may be trite but it’s tried and true: to know where you are going, you have to know where you are and where you’ve been. This age-old adage certainly applies to membership organizations. By their very nature—and as a matter of […]

  • Marketing General Incorporated Announces New Staff Appointments.

    FOR RELEASE: March 7, 2013    Contact: Don Elder 703.768.8979   Marketing General Incorporated Announces New Staff Appointments    ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following staff appointments:   –  Elisa Joseph, Account Supervisor –  Malcolm Hilliard, Senior IT/IS Manager   ### Marketing General Incorporated delivers a full range of marketing […]

  • MGI Tipster – Volume 12, Issue 3

    March 7, 2013   |   Vol. 12   |   Issue 3 Fundamentals of Building Corporate Partnerships It’s a common perception that the largest and savviest associations do it best. In fact, with proper guidance almost any membership organization can do it, too: Develop highly productive and lucrative corporate partnerships that enhance the corporation’s image and expand the benefits an organization is […]

  • MGI Tipster – Volume 12, Issue 2

    February 14, 2013   |   Vol. 12   |   Issue 2 To Recruit and Keep Members, Speak to What They Value It’s benefits—not features—that members really want. They generally don’t care what an organization has. It’s what members get from an organization that’s important. If what they get suits their needs then they have found something of value. If valued, benefits […]

  • Participate in the 2013 Membership Marketing Benchmarking Research

    The opportunity to participate in the 2013 Membership Marketing Benchmarking Report is coming to a close. So if you are a membership professional, I wanted to provide this last chance to take part in this year’s research. If you received an email invitation to participate, please use the link provided in the email to access the survey.  If not, you can […]

  • MGI Tipster – Volume 12, Issue 1

    January 15, 2013   |   Vol. 12   |   Issue 1 An Easy-to-Use Tool for Creating Your Marketing Plan The start of the New Year is a good time to take a fresh look at your marketing plan to make sure you are on target. To help with this process, we have created an easy to use tool that incorporates the […]

  • MGI Tipster – Volume 11, Issue 12

    December 18, 2012   |   Vol. 11   |   Issue 12 Supporting Awards Programs: Answer Five Questions Before You Seek Sponsorship Awards programs can be a centerpiece of an association’s public persona, its brand, and its community goodwill. Awards are altruistic. They honor the deserving and call attention to the deeds that an organization values most. Done well, awards ceremonies and […]

  • MGI Tipster – Volume 11, Issue 11

    November 15, 2012   |   Vol. 11   |   Issue 11 The Components of a Communications Audit One of the most challenging and ongoing aspects of association management is staying in touch with members and projecting an association’s institutional persona in a proper and effective way. How much messaging is too little or too much? How are messages best conveyed? How […]