• MGI Tipster – Volume 12, Issue 7

    July 16, 2013   |   Vol. 12   |   Issue 7 Writing the Sales Letter When membership marketing mail solicitations succeed, it’s because all of the package elements work together seamlessly: the carrier envelope entices prospects to open it, the letter convinces them to join, and the reply/order form pushes prospects to take action. In each of these elements, copy is […]

  • MGI Tipster – Volume 12, Issue 6

    June 11, 2013   |   Vol. 12   |   Issue 6 2013 Benchmarking Report confirms associations gained strength The majority of membership organizations that were hit hard by the 2009 global economic meltdown have continued their slow but steady 4-year recovery into the first quarter of this year. More than half of those surveyed in early 2013 reported increased total member […]

  • MGI Tipster – Volume 12, Issue 5

    May 14, 2013   |   Vol. 12   |   Issue 5 The importance of Data Analytics Do you know … Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because data is spread across databases and […]

  • Direct Mail is the Foundation for Effective Membership Marketing

    As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are not forgetting about the tried and true performers.  That’s why I found an article by Kevin Mills, the Director of Membership for the National Legal Defense Association, a good reminder. In the April issue […]

  • MGI Expands Editorial Services.

    FOR RELEASE:  May 3, 2013. CONTACT:  Don Elder 703.768.8979 MGI Expands Editorial Services.  ALEXANDRIA, VA – Marketing General Incorporated, now in its 35th year of guiding associations to membership and revenue growth, today announced the addition of an in-house editorial department to its suite of proprietary client services. “Compelling copy is fundamental to the marketing […]

  • MGI Tipster – Volume 12, Issue 4

    April 18, 2013   |   Vol. 12   |   Issue 4 The Membership Dashboard and how to use it It may be trite but it’s tried and true: to know where you are going, you have to know where you are and where you’ve been. This age-old adage certainly applies to membership organizations. By their very nature—and as a matter of […]

  • Marketing General Incorporated Announces New Staff Appointments.

    FOR RELEASE: March 7, 2013    Contact: Don Elder 703.768.8979   Marketing General Incorporated Announces New Staff Appointments    ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following staff appointments:   –  Elisa Joseph, Account Supervisor –  Malcolm Hilliard, Senior IT/IS Manager   ### Marketing General Incorporated delivers a full range of marketing […]

  • MGI Tipster – Volume 12, Issue 3

    March 7, 2013   |   Vol. 12   |   Issue 3 Fundamentals of Building Corporate Partnerships It’s a common perception that the largest and savviest associations do it best. In fact, with proper guidance almost any membership organization can do it, too: Develop highly productive and lucrative corporate partnerships that enhance the corporation’s image and expand the benefits an organization is […]

  • MGI Tipster – Volume 12, Issue 2

    February 14, 2013   |   Vol. 12   |   Issue 2 To Recruit and Keep Members, Speak to What They Value It’s benefits—not features—that members really want. They generally don’t care what an organization has. It’s what members get from an organization that’s important. If what they get suits their needs then they have found something of value. If valued, benefits […]

  • Participate in the 2013 Membership Marketing Benchmarking Research

    The opportunity to participate in the 2013 Membership Marketing Benchmarking Report is coming to a close. So if you are a membership professional, I wanted to provide this last chance to take part in this year’s research. If you received an email invitation to participate, please use the link provided in the email to access the survey.  If not, you can […]