• MGI Tipster – Volume 13, Issue 1

    January 2014 | Vol. 13 | Issue 1 Soon to be released: The 2014 Membership Marketing Benchmarking Report. The 2014 Membership Marketing Benchmarking Survey will launch this month, the results of which will be used to write and publish the 2014 Membership Marketing Benchmarking Report in May 2014. The only study of its kind to […]

  • Remembering the Importance of Mission

    It is very easy in life to replace the end with the means.  This happens when we focus our attention on best business practices, individual leaders, or our own projects as the goal instead of the mission of the organization that we serve. That’s why a recent presentation by Mark J. Golden, FASAE, CAE, at the […]

  • MGI Tipster – Volume 12, Issue 12

    December 18, 2013   |   Vol. 12   |   Issue 12 A Preview of the 2014 Membership Marketing Benchmarking Report™ Each year for the past five years, Marketing General Incorporated has published its findings from the annual Membership Marketing Benchmarking Survey, an in-depth study of the membership practices of more than 600 membership organizations whose leadership has generously contributed the data […]

  • MGI Tipster – Volume 12, Issue 11

    November 19, 2013   |   Vol. 12   |   Issue 11 Optimizing websites for mobile devices As the technologies of mobile and portable devices move ahead at near light speed and new capabilities seem to be added almost daily, many of the websites that these new mobile devices connect with are still hurrying to keep up. Websites are designed to maximize […]

  • Component Relations Section November 2013 Virtual Roundtable.

    Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing” Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Mitchell, CAE, Executive Director, Member Programs & Services, ARMA International “Components offer associations a multitude of opportunities to drive their missions and increase their revenues. From the development […]

  • MGI Tipster – Volume 12, Issue 10

    October 23, 2013   |   Vol. 12   |   Issue 10 Making Online Lead Generation Work for You Online lead generation – How to make it work for you There are many reasons why more and more companies are turning to the Internet to conduct business. It’s because that’s where their target audiences are most likely to be. It’s where marketers […]

  • New White Paper Focuses on Component Approach To Aid Membership Growth.

    FOR RELEASE:  October 2, 2013 CONTACT:  Don Elder 703.768.8979 EMAIL:   New White Paper Focuses on Component Approach To Aid Membership Growth. ALEXANDRIA, VA – A just-released white paper promises to be a useful guide for associations and other membership organizations seeking to glean the greatest value from a little-known business concept called components. Marketing […]

  • MGI Marks 35 Years Of Client Revenue and Membership Growth.

    ALEXANDRIA, VA – Marketing General Incorporated (MGI), one of the first marketing agencies to focus exclusively on the association community, has marked 35 years of service. “We conservatively estimate that over the years, MGI has recruited 3.5 million new members and earned $1.7 billion in lifetime dues and non-dues revenue for our association clients,” said […]

  • MGI Tipster – Volume 12, Issue 9

    September 17, 2013   |   Vol. 12   |   Issue 9 Standard Testing Methodology Testing the science of direct marketing One of the important advantages of direct marketing as opposed to advertising and other kinds of marketing is the ability to test—copy, messaging, offers, and creative. At Marketing General Incorporated, we always try to improve our most successful promotions and better […]

  • MGI Tipster – Volume 12, Issue 8

    August 15, 2013   |   Vol. 12   |   Issue 8 Complementary Research: Qualitative and Quantitative Inquiry Research can be a great tool for membership organizations. When the proper questions are asked, ones that are relevant to association needs, the answers can be revealing, sometimes surprising, and powerful tools for needed change. Researchers gathering information about associations and other membership organizations […]

  • MGI Tipster – Volume 12, Issue 7

    July 16, 2013   |   Vol. 12   |   Issue 7 Writing the Sales Letter When membership marketing mail solicitations succeed, it’s because all of the package elements work together seamlessly: the carrier envelope entices prospects to open it, the letter convinces them to join, and the reply/order form pushes prospects to take action. In each of these elements, copy is […]