• U.S. Associations Report Membership Growth For Third Consecutive Year.

    ALEXANDRIA, VA – Marketing General Inc. has released its sixth annual Membership Marketing Benchmarking Report.  Based on a survey of 865 association executives, the new study reflects an overall increase in member engagement, retention and acquisition – the top membership goals for associations.  The survey margin of error is +/- 3% at a 95% confidence […]

  • 2014 Benchmarking Report Confirms Associations Gained Strength.

    June 26, 2014   |   Vol. 13   |   Issue 6 2014 Benchmarking Report confirms associations gained strength The majority of membership organizations that were hit hard by the 2009 global economic meltdown have continued their slow but steady recovery into the first quarter of this year. More than half of those surveyed in early 2014 report increased total member counts […]

  • The Association Industry Continues to Grow, MGI Study Says

    The Association Industry Continues to Grow, MGI Study Says By Katie Bascuas / Jun 13, 2014 Reprinted with permission. Copyright, ASAE: The Center for Association Leadership, June 13, 2014 Washington, DC. Among the key findings of the 2014 edition of the “Membership Marketing Benchmarking Report” was that more than 50 percent of associations reported an […]

  • Developing and Implementing New Membership Models

    An increasing number of individually based associations appear to be offering both individual and institutional membership instead of the traditional clear delineation between an individual membership and company or institutionally based structure.

  • MGI Tipster – Volume 13, Issue 5

    May 22, 2014   |   Vol. 13   |   Issue 5 Evaluating and Strengthening Your Value Proposition By Jason Gudenius, Account Director It’s all about Value If you don’t understand the importance and the power of Value then you’re probably having trouble growing your membership. But you’re excused: value can be tricky to understand because it’s a perception, something we feel […]

  • MGI Tipster – Volume 13, Issue 4

    The View Beyond This Year – Long-Range Membership Program Planning by Harold Maurer, CDM and CeM Based on experience, I think it is fair to say that many membership organizations – not all, mind you – maintain a relatively vague idea of their overall numeric membership and financial growth. Although most groups can name profit […]

  • MGI Tipster – Volume 13, Issue 3

    March 18, 2014   |   Vol. 13   |   Issue 3 Why Prospects Don’t Join and Members Leave by Rick Whelan, CDM It may not come as a surprise if I tell you that not every prospect you ask to join your association will, and that at some point even the most devoted long-term members may not renew. We “Membership Marketers” […]

  • Free Download: 100 Super Marketing Hints

    Starting out every promotion with the question, “what can I do better?” is the best way to keep learning and to improving your results.  If you are looking for some new ideas, take a look at a new booklet just published by Marketing General Incorporated (MGI), 100 Super Marketing Hints.  It is a free download. You […]

  • MGI Tipster – Volume 13, Issue 2

    February 18, 2014 |   Vol. 13   |   Issue 2 Stay in Touch: Member Preferences to Improve Engagement Are you dependable about keeping in touch? Many of us are and many are not, but for membership organizations, keeping in touch is essential. In today’s world keeping in touch should be easy. We have phones, Skype, email, Facebook, Twitter, Vine, blogs, […]

  • MGI Tipster – Volume 13, Issue 1

    January 2014 | Vol. 13 | Issue 1 Soon to be released: The 2014 Membership Marketing Benchmarking Report. The 2014 Membership Marketing Benchmarking Survey will launch this month, the results of which will be used to write and publish the 2014 Membership Marketing Benchmarking Report in May 2014. The only study of its kind to […]

  • Remembering the Importance of Mission

    It is very easy in life to replace the end with the means.  This happens when we focus our attention on best business practices, individual leaders, or our own projects as the goal instead of the mission of the organization that we serve. That’s why a recent presentation by Mark J. Golden, FASAE, CAE, at the […]