Blog

  • Component Relations Section November 2013 Virtual Roundtable.

    Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing” Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Mitchell, CAE, Executive Director, Member Programs & Services, ARMA International “Components offer associations a multitude of opportunities to drive their missions and increase their revenues. From the development […]

  • MGI Tipster – Volume 12, Issue 10

    October 23, 2013   |   Vol. 12   |   Issue 10 Making Online Lead Generation Work for You Online lead generation – How to make it work for you There are many reasons why more and more companies are turning to the Internet to conduct business. It’s because that’s where their target audiences are most likely to be. It’s where marketers […]

  • New White Paper Focuses on Component Approach To Aid Membership Growth.

    FOR RELEASE:  October 2, 2013 CONTACT:  Don Elder 703.768.8979 EMAIL:        Mediawise@att.net   New White Paper Focuses on Component Approach To Aid Membership Growth. ALEXANDRIA, VA – A just-released white paper promises to be a useful guide for associations and other membership organizations seeking to glean the greatest value from a little-known business concept called components. Marketing […]

  • MGI Marks 35 Years Of Client Revenue and Membership Growth.

    ALEXANDRIA, VA – Marketing General Incorporated (MGI), one of the first marketing agencies to focus exclusively on the association community, has marked 35 years of service. “We conservatively estimate that over the years, MGI has recruited 3.5 million new members and earned $1.7 billion in lifetime dues and non-dues revenue for our association clients,” said […]

  • MGI Tipster – Volume 12, Issue 9

    September 17, 2013   |   Vol. 12   |   Issue 9 Standard Testing Methodology Testing the science of direct marketing One of the important advantages of direct marketing as opposed to advertising and other kinds of marketing is the ability to test—copy, messaging, offers, and creative. At Marketing General Incorporated, we always try to improve our most successful promotions and better […]

  • MGI Tipster – Volume 12, Issue 8

    August 15, 2013   |   Vol. 12   |   Issue 8 Complementary Research: Qualitative and Quantitative Inquiry Research can be a great tool for membership organizations. When the proper questions are asked, ones that are relevant to association needs, the answers can be revealing, sometimes surprising, and powerful tools for needed change. Researchers gathering information about associations and other membership organizations […]

  • MGI Tipster – Volume 12, Issue 7

    July 16, 2013   |   Vol. 12   |   Issue 7 Writing the Sales Letter When membership marketing mail solicitations succeed, it’s because all of the package elements work together seamlessly: the carrier envelope entices prospects to open it, the letter convinces them to join, and the reply/order form pushes prospects to take action. In each of these elements, copy is […]

  • MGI Tipster – Volume 12, Issue 6

    June 11, 2013   |   Vol. 12   |   Issue 6 2013 Benchmarking Report confirms associations gained strength The majority of membership organizations that were hit hard by the 2009 global economic meltdown have continued their slow but steady 4-year recovery into the first quarter of this year. More than half of those surveyed in early 2013 reported increased total member […]

  • MGI Tipster – Volume 12, Issue 5

    May 14, 2013   |   Vol. 12   |   Issue 5 The importance of Data Analytics Do you know … Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because data is spread across databases and […]

  • Direct Mail is the Foundation for Effective Membership Marketing

    As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are not forgetting about the tried and true performers.  That’s why I found an article by Kevin Mills, the Director of Membership for the National Legal Defense Association, a good reminder. In the April issue […]