Blog

  • 2015 Membership Marketing Benchmarking Report

    In June, we will publish the 2015 Membership Marketing Benchmarking Report. For those of you who simply can’t wait, an Executive Summary of the report will be available at the upcoming ASAE Marketing, Membership and Communications Conference.

  • How Research Helps You Boost Membership

    How Research Helps You Boost Membership
    AAMSE Annual Conference, July 22-25, 2015, at the Hilton Portland & Executive Tower, Portland, OR.
    Speakers: Barbara Armentrout, Relationship Director; and Dr. Adina Wasserman, Director of Market Research, Marketing General Incorporated.

  • Emerging Hybrid Membership Models

    Emerging Hybrid Membership Models
    When/Where: ASAE Marketing, Membership & Communications Conference. June 2, 2015, 2:45 PM – 3:45 PM. Walter E. Washington Convention Center, Washington, D.C.

    Speakers: Greg Melia, CAE, Chief Membership and Volunteer Relations Officer, ASAE
    Tony Rossell, Senior Vice President, Marketing General Incorporated

  • Growing Your Organization: Lessons from the Trenches

    Growing Your Organization: Lessons from the Trenches
    When/Where: Meetings Quest . April 21-22, 2015, 10:30 AM – 11:30 AM, at the Rhode Island Convention Center.
    Speakers: Harold Maurer, Managing Director of Account Services, Marketing General Incorporated.

  • Improve Your Renewals? It’s Time to Get Engaged

    At the core of any successful membership marketing program is a constant reassessment and improvement of your value proposition. By value proposition here, we mean the actual value you deliver to your members. The best value propositions evoke passion from your member base.

  • Online Remarketing – Keeping Your Target Audience Engaged

    Remarketing is a feature that you set up to reach people that visit your association’s website, then you show them relevant ads as they travel across the Internet, to entice them to return to your association’s website. Two of the most popular options for utilizing a remarketing campaign are Google and Facebook.

  • Tipster: Five Power Tips – To Improve Your Membership Marketing Program

    December 15, 2014 | Vol. 13 | Issue 12 Tipster: Five Power Tips – To Improve Your Membership Marketing Program On Thursday, December 18, 2014, I will be delighted to host MGI’s Webinar Five Power Tips to Improve Your Membership Marketing Program. Here’s a sample of what we are going to cover in depth. I […]

  • Membership and Association Marketing Intelligence

    November 18, 2014 | Vol. 13 | Issue 11 Membership and Association Marketing Intelligence Market Assessment and What Goes Into It. While for many associations the overall size of their market and the basic responsibilities and needs of their members appear to remain the same, like an iceberg where over 90% of its volume and […]

  • Data Analytics Made Simple #2

    September 23, 2014 |   Vol. 13   |   Issue 9 Data Analytics Made Simple #2 Do you know …? Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because your data is spread across multiple […]