Blog

  • Time for a Mid-Year Marketing Review!

    Your marketing efforts are only successful when they generate new revenue at an effective rate of return. Most important is that you are looking at the results and making adjustments—while there is still time to impact 2015 results. We still have half the year to review and alter any plans before the end of the year. It’s not too late to improve your 2015 marketing results.

  • Optimized Membership Marketing Through Behavior

    Behavioral information has always been a cornerstone of membership marketing. When we select data for campaigns as marketers, there is implied behavior in the different files we use. Here are some examples of the types of data we use when setting up membership campaigns…

  • 2015 Membership Marketing Benchmarking Report

    In June, we will publish the 2015 Membership Marketing Benchmarking Report. For those of you who simply can’t wait, an Executive Summary of the report will be available at the upcoming ASAE Marketing, Membership and Communications Conference.

  • How Research Helps You Boost Membership

    How Research Helps You Boost Membership
    AAMSE Annual Conference, July 22-25, 2015, at the Hilton Portland & Executive Tower, Portland, OR.
    Speakers: Barbara Armentrout, Relationship Director; and Dr. Adina Wasserman, Director of Market Research, Marketing General Incorporated.

  • Emerging Hybrid Membership Models

    Emerging Hybrid Membership Models
    When/Where: ASAE Marketing, Membership & Communications Conference. June 2, 2015, 2:45 PM – 3:45 PM. Walter E. Washington Convention Center, Washington, D.C.

    Speakers: Greg Melia, CAE, Chief Membership and Volunteer Relations Officer, ASAE
    Tony Rossell, Senior Vice President, Marketing General Incorporated

  • Growing Your Organization: Lessons from the Trenches

    Growing Your Organization: Lessons from the Trenches
    When/Where: Meetings Quest . April 21-22, 2015, 10:30 AM – 11:30 AM, at the Rhode Island Convention Center.
    Speakers: Harold Maurer, Managing Director of Account Services, Marketing General Incorporated.

  • Improve Your Renewals? It’s Time to Get Engaged

    At the core of any successful membership marketing program is a constant reassessment and improvement of your value proposition. By value proposition here, we mean the actual value you deliver to your members. The best value propositions evoke passion from your member base.

  • Online Remarketing – Keeping Your Target Audience Engaged

    Remarketing is a feature that you set up to reach people that visit your association’s website, then you show them relevant ads as they travel across the Internet, to entice them to return to your association’s website. Two of the most popular options for utilizing a remarketing campaign are Google and Facebook.

  • Tipster: Five Power Tips – To Improve Your Membership Marketing Program

    December 15, 2014 | Vol. 13 | Issue 12 Tipster: Five Power Tips – To Improve Your Membership Marketing Program On Thursday, December 18, 2014, I will be delighted to host MGI’s Webinar Five Power Tips to Improve Your Membership Marketing Program. Here’s a sample of what we are going to cover in depth. I […]