Blog

  • Improve Your Renewals? It’s Time to Get Engaged

    At the core of any successful membership marketing program is a constant reassessment and improvement of your value proposition. By value proposition here, we mean the actual value you deliver to your members. The best value propositions evoke passion from your member base.

  • Online Remarketing – Keeping Your Target Audience Engaged

    Remarketing is a feature that you set up to reach people that visit your association’s website, then you show them relevant ads as they travel across the Internet, to entice them to return to your association’s website. Two of the most popular options for utilizing a remarketing campaign are Google and Facebook.

  • Tipster: Five Power Tips – To Improve Your Membership Marketing Program

    December 15, 2014 | Vol. 13 | Issue 12 Tipster: Five Power Tips – To Improve Your Membership Marketing Program On Thursday, December 18, 2014, I will be delighted to host MGI’s Webinar Five Power Tips to Improve Your Membership Marketing Program. Here’s a sample of what we are going to cover in depth. I […]

  • Membership and Association Marketing Intelligence

    November 18, 2014 | Vol. 13 | Issue 11 Membership and Association Marketing Intelligence Market Assessment and What Goes Into It. While for many associations the overall size of their market and the basic responsibilities and needs of their members appear to remain the same, like an iceberg where over 90% of its volume and […]

  • Data Analytics Made Simple #2

    September 23, 2014 |   Vol. 13   |   Issue 9 Data Analytics Made Simple #2 Do you know …? Who are your most valuable members and customers? Which engagement activities are tied to higher renewal rates? Your renewal rates by member type, segment, and tenure? Would you like answers but can’t get them because your data is spread across multiple […]

  • Renewals, the Key to Your Organization

    August 19, 2014 |   Vol. 13   |   Issue 8 Renewals, the key to your organization Renewals are a vital component of an Association’s lifeblood. They are very often the primary income generator, and it’s critical that the renewal system be consistent, accurate, on time, and appropriate. And, renewing members has become an increasingly complicated process. Today’s most effect renewal […]

  • Feeling Listless? Here are Some Helpful Tips to Perk Up Your Messages.

    July 15, 2014 |   Vol. 13   |   Issue 7 Feeling Listless? Here are Some Helpful Tips to Perk Up Your Messages This issue of the Tipster will share an open secret: Your success starts and ends with your prospect mailing list. It’s a fact tested and proven repeatedly, that 50% of measurable responses track to the prospect mailing list, […]

  • U.S. Associations Report Membership Growth For Third Consecutive Year.

    ALEXANDRIA, VA – Marketing General Inc. has released its sixth annual Membership Marketing Benchmarking Report.  Based on a survey of 865 association executives, the new study reflects an overall increase in member engagement, retention and acquisition – the top membership goals for associations.  The survey margin of error is +/- 3% at a 95% confidence […]