Content is King – Bill Gates
Bill Gates wrote an article under this title in 1996. Now, almost no marketing discussion, article, blog post, etc. fails to talk about the importance of your content.
One of the concerns we hear from many of the associations we work with is how to stay relevant and perceived as a thought leader in the era of 24/7 free access to more content than any one person can consume on just about any topic.
We’re also often told that associations don’t feel they have enough content, the right content, or know how to use the content they have most productively.