• MGI Tipster Volume 1, Issue 7

    Do you know…the significant impact the Lifetime Value (LTV) of your members has on your organization? When I visit clients or prospective clients, ultimately the topic of ‘Member Lifetime Value’ comes up. While some of us who have been ‘around for a while’ understand this, it can still be a fairly new—and confusing—concept to many […]

  • MGI Tipster Volume 1, Issue 6

    Do you know…no matter how large or small your organization, public relations can be an important component of your marketing and communications plan? Organizations, from small volunteer groups to large non-profits and for-profit businesses, often neglect public relations. Public relations’ impact can be difficult to quantify and may not result in direct revenue the way […]

  • MGI Tipster Volume 1, Issue 5

    Do you know…There are five key benchmarks for a membership program that can be presented on a ‘Membership Dashboard?’ The ASAE & the Center for Association Leadership in the book 7 Measures of Success documented that remarkable associations collect and use data to build success. One measurement tool that is fundamental, but is not fully […]

  • MGI Tipster Volume 1, Issue 4

    Do you know…the basics of direct marketing success? Sometimes it’s smart to get back to basics.This month we offer a quick review of some direct marketing fundamentals and how they work to build successful membership and product growth. Why direct marketing? Because… The economics are precise: you know what it costs and you know what […]

  • MGI Tipster Volume 1, Issue 3

    Do you know…the first formula of a membership program? THE MEMBERSHIP FORMULA Last week, while on the train going from Washington, DC, to New York City with a colleague,we reviewed a presentation that I was to make to a new client. After all was said and done,my colleague reintroduced me to the value of a […]

  • MGI Tipster Volume 1, Issue 2

    Do you know…the basics of buyer behavior and how they apply to direct marketing? How prospective members make their membership decisions and how buyers decide what and when to purchase is extremely complex, but a fundamental understanding of basic buyer behavior can help marketers develop their acquisition and sales strategies. This knowledge also helps shape […]

  • MGI Tipster Volume 1, Issue 1

    Do you know…advertising sales is an important but often overlooked source of association income? While associations are accustomed to having member dues support their operations, they sometimes overlook important sources of non-dues income. One particularly valuable revenue stream is advertising sales. Even when associations have considered advertising sales, in-house staff may not have had the […]