• MGI Tipster Volume 9, Issue 5

    May 18, 2010   |   Vol. 9   |   Issue 5 The Basics of Direct Marketing Success Sometimes it’s smart to get back to basics. In this month’s Tipster we present a quick review of direct marketing fundamentals and how they work together to build successful membership and product growth. We’ll look briefly at direct marketing overall and then research, lists, […]

  • MGI Tipster Volume 9, Issue 4

    April 29, 2010   |   Vol. 9   |   Issue 4 MGI Presents Great Ideas at ASAE’s Great Ideas Conference Last month, MGI was pleased to give presentations at two sessions of the ASAE Great Ideas Conference held at the Broadmoor Hotel in Colorado Springs. "My Membership is Still Decreasing: Now What?" was the title of one of the sessions and […]

  • MGI Tipster Volume 9, Issue 3

    March 29, 2010   |   Vol. 9   |   Issue 3 THE PUSH AND PULL OF MEMBERSHIP RECRUITMENT In this issue of the MGI Tipster™ our focus is on membership recruitment. MGI Senior Vice President Tony Rossell, a frequent writer and speaker on marketing topics, provides insight into the use of the web and social media in the recruitment […]

  • MGI Tipster Volume 9, Issue 2

    February 3, 2010   |   Vol. 9   |   Issue 2 A 360° VIEW OF THE MEMBERSHIP PROCESS Every month in the MGI Tipster™ we use the MGI Membership Lifecycle™ and its individual segments as a framework to provide readers further insight into the membership process. Electronic communications channels play an important role in today’s member lifecycle, so this […]

  • MGI Tipster Volume 9, Issue 1

    January 7, 2010   |   Vol. 9   |   Issue 1 A New Year, A New Look … A Better Resource A message from MGI President Rick Whelan. This edition of the MGI Tipster™ marks a distinct change in direction—in appearance, content, and delivery. Associations and other member-driven organizations today are more attuned than ever to the fundamentals of good stewardship—recruiting […]

  • MGI Tipster Volume 1, Issue 21

    Defining Your Membership Value Proposition Membership organizations are realizing the importance of defining and communicating their membership value proposition like never before. That’s because in a tight economy every dollar is spent carefully. Members want a clear and concrete reason to join or continue their relationship with an organization. In essence an organization’s value proposition […]

  • MGI Tipster Volume 1, Issue 20

    Getting Your Membership Marketing in Shape To get an individual in optimum physical shape, a coach appropriately blends regularity, variety, intensity, and dietary controls. In the parlance of direct-response marketing, this is an integration of frequency with intensity, channels, and content. Just like in exercise, applying this concept can also get your membership marketing in […]

  • MGI Tipster Volume 1, Issue 19

    When Membership Staffs talk, CFOs should listen…for what they need to do their job! At the ASAE & The Center’s Annual Conference in Toronto, I was fortunate enough to participate on a panel of membership professionals and chief financial officers entitled Finding Common Ground in a Shifting Economy: When Membership and CFOs Unite! Here is […]

  • MGI Tipster Volume 1, Issue 18

    Top Five Findings from the Membership Marketing Benchmarking Survey This spring, Marketing General Incorporated (MGI) launched a survey designed to gain insight into the tactics and strategies that associations use to recruit members, engage new members, renew existing members, and reinstate former members. The goal was to better understand what tactics correlate with higher new […]

  • MGI Tipster Volume 1, Issue 17

    The Continuing Education Boom is Here. Is Your Association Ready to Cash In? Run through this marketing checklist and guide to make sure your association is prepared to meet the growing demands for professional development and continuing education programs. Finding ways to create non-dues revenue is a major challenge for many associations, particularly in the […]

  • MGI Tipster Volume 1, Issue 16

    Do you know how to become ‘indispensable’ to your members? Recently, an association was looking over results of a membership satisfaction survey. They discovered that 76% of their members gave a ‘satisfied’ or ‘highly satisfied’ rating. Not too bad. Then they looked at the satisfaction rating given by former members. Seventy-six percent of their former […]

  • MGI Tipster Volume 1, Issue 15

    Do you know how to attract International Members? Reaching prospective members outside of the United States has always been a challenge. Language, time zone, and currency issues have dissuaded many in the past from actively pursuing prospects in other countries. However, globalization and technology are breaking down barrier. For many organizations international prospects represent fertile […]