Blog

  • Membership Marketing Calculations and Formulas.

    ‘Know the numbers’ is the best advice that anyone can give you when it comes to membership marketing. Knowing the numbers can help answer key marketing questions like:

    ‘What is the value of a member?’

    ‘How much can I afford to spend to obtain a member?’

    ‘What is my membership retention rate?

    The following formulas are provided as a handy reference tool for membership marketers to help them take a strategic look at the economics of membership.

  • MGI Tipster Volume 9, Issue 9

    September 23, 2010   |   Vol. 9   |   Issue 9 Awareness: Step One in the MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle enables organizations to adopt a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we reviewed each of the steps. See Issue 8 […]

  • MGI Tipster Volume 9, Issue 8

    August 12, 2010   |   Vol. 9   |   Issue 8 The Five Step MGI Membership Lifecycle Marketing Model The MGI Membership Lifecycle helps organizations adopt a comprehensive, integrated approach to membership marketing. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones. Think of the Lifecycle as […]

  • MGI Tipster Volume 9, Issue 7

    July 2010   |   Vol. 9   |   Issue 7 The 2010 Membership Marketing Benchmark Report: Aligning the Association For the second consecutive year, Marketing General Incorporated (MGI) has published the Membership Marketing Benchmarking Report to survey the strategies associations most often use to grow their memberships. More than 400 associations participated in the 2010 survey, which was released last month. […]

  • MMC – A Success!

    First day back from the ASAE MMC and I want to send cudos to the ASAE team that ran this program. I think it was one of the best MMCs ever!

  • Four Pillars of Online Marketing.

    What I think is really important is when you put both articles into context, how important it is for us all to make a concerted effort to bring cohesive membership awareness, acquisition, engagement, renewal and reinstatement tactics to our membership development efforts.

  • MGI Tipster Volume 9, Issue 6

    June 14, 2010   |   Vol. 9   |   Issue 6 MGI Releases 2010 Membership Marketing Benchmarking Report For the second consecutive year, Marketing General Incorporated (MGI) has commissioned and published the Membership Marketing Benchmarking Report to survey the strategies associations most often use to grow their memberships. Over 400 associations participated in the 2010 survey which is being released this […]