Blog

  • MGI Tipster – Volume 10 Issue 5

    May 17, 2011   |   Vol. 10   |   Issue 5 Managing Organizational Growth Strategies This month’s MGITipster takes a respite from our usual discussion of membership development and instead examines a common management issue—coordinated strategic planning. Too much work, too little success Many top executives work harder than they have to. They are often so caught up in day-to-day operational […]

  • MGI Tipster – Volume 10 Issue 4

    April 21, 2011   |   Vol. 10   |   Issue 4 Grow or Shrink: Testing Your Way to Success Membership organizations cannot renew their way to growth. Even with a 100% renewal rate, which is impossible to achieve, membership will remain flat without a successful program to recruit new members, and that takes planning, patience, and pragmatism. Setting the stage for […]

  • Why Research?

    It is not uncommon to hear association leaders question the need for research. “We know our members,” I hear them say. “We understand what our members want and we don’t have the budget for research anyway.” But at Marketing General we have found again and again that when research is done correctly, it often results […]

  • Marketing General Inc Announces New Staff Promotions

    ALEXANDRIA, VA – Marketing General Incorporated (MGI) announces the following staff promotions: – Scott Seril, from Account Director to Senior Account Director – Santo Scrimenti, from Account Coordinator to Account Executive – Regina Shea, from Production Manager to Assistant Production Director “The most important lesson we’ve learned in nearly 33 years serving the association industry […]

  • Marketing General Inc Announces New Staff Appointments

    ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments: Account Management – Stacia Bontempo, Account Supervisor – Theresa Kramer-Burgess, Account Supervisor – Monica Williams, Account Supervisor – Carol Cohen, Senior Account Executive – Darenda Downing, Senior Account Executive – Joe Curtiss-Lusher, Account Coordinator – Arina Polekina, Account Coordinator Art Studio – […]

  • Is it Time to Hire a Marketing Agency?

    To outsource or not to outsource is often a hot topic within many associations and membership organizations. The arguments on why current staff should do the job are pretty well know, so I wanted to share some reasons why I believe it can make good sense to bring onboard a marketing agency. Here are five […]

  • MGI Tipster – Volume 10 Issue 3

    March 16, 2011   |   Vol. 10   |   Issue 3 The best of the Marketing General blogs Blogs have become a widely accepted information source that promotes interactive discussions among multiple authors. We thought our MGITipster readers might appreciate knowing more about the MGI blog so we have selected a sampling of topics with links to the full posting. In […]

  • Membership Marketing, it is anything but “Business as Usual!”

    I was fortunate to be the Keynote Speaker for the AVECTRA Users Group Conference in Orlando, Florida, earlier this week. What a great conference and what a great community of professionals. The focus of my presention was on the practical recommendations made by membership marketing professionals who attended a workshop I ran the day before. […]

  • MGI Tipster – Volume 10 Issue 2

    February 16, 2011   |   Vol. 10   |   Issue 2 Reinstatement: Step Five in the MGI Membership Lifecycle The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined the process of Renewal, when members decide whether to keep […]

  • Marketing General Inc. Announces New Client: American Academy of Nurse Practitioners.

    Marketing General Incorporated (MGI) has announced that the American Academy of Nurse Practitioners (AANP) has retained MGI as its membership marketing agency. Based in Austin, Texas, AANP is the largest and only full-service national professional membership organization for nurse practitioners (NPs) of all specialties. “We have set some aggressive growth goals for our organization and […]

  • Defining the Unique Selling Proposition for your Membership

    Have you ever been asked what differentiates your membership from the other products and services that are available in your marketplace? In marketing terms, do you know your “unique selling proposition” (UPS). This is the type of question I often ask of prospective clients when I meet with them. A lot of times I do […]

  • MGI Tipster – Volume 10 Issue 1

    January 11, 2011   |   Vol. 10   |   Issue 1 Renewal: Step Four in the MGI Membership Lifecycle, Part 2 The MGI Membership Lifecycle helps organizations develop a comprehensive, integrated approach to membership marketing. The Lifecycle has five steps: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. In last month’s MGI Tipster we examined the process of Renewal, when new members decide […]