• Marketing General Announces Management of Association Forum of Chicagoland Mailing List.

    FOR RELEASE: February 14, 2012 Marketing General Announces Management of Association Forum of Chicagoland Mailing List.   ALEXANDRIA, VA, February 14, 2012 – Marketing General Incorporated (MGI) has been appointed list manager for the direct mail list of the Association Forum of Chicagoland, the “association of associations” for Chicagoland. Founded in 1916, Association Forum has […]

  • MGI Tipster – Volume 11, Issue 1

    January 12, 2012   |   Vol. 11   |   Issue 1 MGI is growing again! We will be moving to a new location on January 27, 2012. Our new address will be: 625 North Washington Street, Suite 450 Alexandria, VA 22314 Our old offices close January 27 and our new offices open January 31, 2012. Six Considerations for Membership Recruitment Putting […]

  • MGI Tipster – Volume 10, Issue 12

    December 15, 2011   |   Vol. 10   |   Issue 12 Renewals Best Practices Renewals are a vital contributor to the revenue stream of most associations. Renewals are more often than not the foremost income generator, so it is critical that the entire process be consistently accurate, reliable, and on time. In the November edition of the MGI Tipster (Volume 10, […]

  • Marketing General Incorporated Announces New Staff Appointments and Promotions.

    FOR RELEASE: November 16, 2011 Contact: Don Elder 703.768.8979 Marketing General Incorporated Announces New Staff Appointments and Promotions.  ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments and promotions: Promotions – – Jason Gudenius, Account Director – Toyia Taylor, Account Supervisor   New Appointments – – Harold Maurer, Senior Account Director […]

  • MGI Tipster – Volume 10, Issue 11

    November 10, 2011   |   Vol. 10   |   Issue 11 Renewals Best Practices Past issues of the MGI Tipster have discussed at some length the five stages of the MGI Membership Lifecycle, (See MGI Tipster Volume 9, #8-12, and Volume 10 #1-2.) In their proper order they are: awareness, when prospective members learn about your organization; recruitment, when prospects are […]

  • MGI Tipster – Volume 10, Issue 10

    October 13, 2011   |   Vol. 10   |   Issue 10 Copy Tips and Tricks for the Direct Marketer Great copy makes writing seem so easy. It flows. It’s conversational. It’s even captivating. But most of all, it engages and it sells. Copywriting is both art and science, method and creative. In this month’s MGI Tipster, we examine some of the […]

  • MGI Tipster – Volume 10, Issue 9

    September 13, 2011   |   Vol. 10   |   Issue 9 Benchmarking study reveals association turnaround Membership growth, a key indicator of the economic health of the association industry, shows strong signs of a rebound from the severe effects of the multiyear recession, according to the just released 2011 Membership Marketing Benchmarking Report. Of the 650 association executives who responded to […]

  • Free Download of the 2011 Membership Marketing Benchmarking Report Now Available

    It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report.  A free download of the full report is available, with site registration, using this link.  This marks the third year that Marketing General Incorporated (MGI) has surveyed associations to better understand the strategies and tactics used to recruit members, engage […]

  • MGI Tipster – Volume 10, Issue 8

    August 18, 2011   |   Vol. 10   |   Issue 8 How raw data becomes business intelligence Technology has transformed information—how it is collected, where it is housed, who has access to it, and how it is used. We have become so accustomed to instant credit card approvals, real-time Internet, and light-speed email that technology’s extraordinary role has become so routine […]