Blog

  • Marketing General Incorporated Announces New Staff Appointments and Promotions.

    FOR RELEASE: November 16, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated Announces New Staff Appointments and Promotions.  ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments and promotions: Promotions – – Jason Gudenius, Account Director – Toyia Taylor, Account Supervisor   New Appointments – – Harold Maurer, Senior Account Director […]

  • MGI Tipster – Volume 10, Issue 11

    November 10, 2011   |   Vol. 10   |   Issue 11 Renewals Best Practices Past issues of the MGI Tipster have discussed at some length the five stages of the MGI Membership Lifecycle, (See MGI Tipster Volume 9, #8-12, and Volume 10 #1-2.) In their proper order they are: awareness, when prospective members learn about your organization; recruitment, when prospects are […]

  • MGI Tipster – Volume 10, Issue 10

    October 13, 2011   |   Vol. 10   |   Issue 10 Copy Tips and Tricks for the Direct Marketer Great copy makes writing seem so easy. It flows. It’s conversational. It’s even captivating. But most of all, it engages and it sells. Copywriting is both art and science, method and creative. In this month’s MGI Tipster, we examine some of the […]

  • MGI Tipster – Volume 10, Issue 9

    September 13, 2011   |   Vol. 10   |   Issue 9 Benchmarking study reveals association turnaround Membership growth, a key indicator of the economic health of the association industry, shows strong signs of a rebound from the severe effects of the multiyear recession, according to the just released 2011 Membership Marketing Benchmarking Report. Of the 650 association executives who responded to […]

  • Free Download of the 2011 Membership Marketing Benchmarking Report Now Available

    It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report.  A free download of the full report is available, with site registration, using this link.  This marks the third year that Marketing General Incorporated (MGI) has surveyed associations to better understand the strategies and tactics used to recruit members, engage […]

  • MGI Tipster – Volume 10, Issue 8

    August 18, 2011   |   Vol. 10   |   Issue 8 How raw data becomes business intelligence Technology has transformed information—how it is collected, where it is housed, who has access to it, and how it is used. We have become so accustomed to instant credit card approvals, real-time Internet, and light-speed email that technology’s extraordinary role has become so routine […]

  • 2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

    FOR RELEASE: August 5, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net 2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years. ALEXANDRIA, VA – The Marketing General Incorporated (MGI) 2011 Membership Marketing Benchmarking Report assesses membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association […]

  • Marketing General Inc Announces New Client Aircraft Owners and Pilots Association

    FOR RELEASE: August 1, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated Announces New Client Aircraft Owners and Pilots Association. ALEXANDRIA, VA — Marketing General Incorporated announces that the Aircraft Owners and Pilots Association (AOPA), located in Frederick, Maryland, is its newest client.  AOPA is the largest general aviation association in the world, with […]

  • MGI Tipster – Volume 10, Issue 7

    July 13, 2011   |   Vol. 10   |   Issue 7 Lists – Strategies and Tactics A Marketing Fundamental Of all the tactical choices a successful direct marketer may make—whether recruiting members, selling subscriptions, or promoting an event—arguably the most critical is selecting appropriate prospect lists. List choices can make or break a campaign because they are the links between offer […]

  • MGI Tipster – Volume 10, Issue 6

    June 21, 2011   |   Vol. 10   |   Issue 6 Research and Discovery Why Research? Market research is often a poor stepchild when membership organizations plan out their spending priorities. Research is typically seen as expensive and of questionable value. Indeed, they can be both. Our experience at Marketing General has shown us time and again that when research is […]

  • Research reveals real value.

    Delivering membership value is the keystone of membership growth. If an organization has little or no actual or perceived value, why should anyone join? So it’s critically important that association leaders not only have a value statement that sets their organization apart from others, but that they know precisely what their members truly value most […]