January 12, 2012 | Vol. 11 | Issue 1 MGI is growing again! We will be moving to a new location on January 27, 2012. Our new address will be: 625 North Washington Street, Suite 450 Alexandria, VA 22314 Our old offices close January 27 and our new offices open January 31, 2012. Six Considerations for Membership Recruitment Putting […]
December 15, 2011 | Vol. 10 | Issue 12 Renewals Best Practices Renewals are a vital contributor to the revenue stream of most associations. Renewals are more often than not the foremost income generator, so it is critical that the entire process be consistently accurate, reliable, and on time. In the November edition of the MGI Tipster (Volume 10, […]
I encourage you to step back and take a look at the big picture.
FOR RELEASE: November 16, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated Announces New Staff Appointments and Promotions. ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments and promotions: Promotions – – Jason Gudenius, Account Director – Toyia Taylor, Account Supervisor New Appointments – – Harold Maurer, Senior Account Director […]
November 10, 2011 | Vol. 10 | Issue 11 Renewals Best Practices Past issues of the MGI Tipster have discussed at some length the five stages of the MGI Membership Lifecycle, (See MGI Tipster Volume 9, #8-12, and Volume 10 #1-2.) In their proper order they are: awareness, when prospective members learn about your organization; recruitment, when prospects are […]
This year, we had over three hundred and eighty participants take the time to share their thoughts on lessons learned.
October 13, 2011 | Vol. 10 | Issue 10 Copy Tips and Tricks for the Direct Marketer Great copy makes writing seem so easy. It flows. It’s conversational. It’s even captivating. But most of all, it engages and it sells. Copywriting is both art and science, method and creative. In this month’s MGI Tipster, we examine some of the […]
September 13, 2011 | Vol. 10 | Issue 9 Benchmarking study reveals association turnaround Membership growth, a key indicator of the economic health of the association industry, shows strong signs of a rebound from the severe effects of the multiyear recession, according to the just released 2011 Membership Marketing Benchmarking Report. Of the 650 association executives who responded to […]
It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. A free download of the full report is available, with site registration, using this link. This marks the third year that Marketing General Incorporated (MGI) has surveyed associations to better understand the strategies and tactics used to recruit members, engage […]
August 18, 2011 | Vol. 10 | Issue 8 How raw data becomes business intelligence Technology has transformed information—how it is collected, where it is housed, who has access to it, and how it is used. We have become so accustomed to instant credit card approvals, real-time Internet, and light-speed email that technology’s extraordinary role has become so routine […]
FOR RELEASE: August 5, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net 2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years. ALEXANDRIA, VA – The Marketing General Incorporated (MGI) 2011 Membership Marketing Benchmarking Report assesses membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association […]
FOR RELEASE: August 1, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated Announces New Client Aircraft Owners and Pilots Association. ALEXANDRIA, VA — Marketing General Incorporated announces that the Aircraft Owners and Pilots Association (AOPA), located in Frederick, Maryland, is its newest client. AOPA is the largest general aviation association in the world, with […]