Blog

  • MGI Tipster – Volume 10, Issue 10

    October 13, 2011   |   Vol. 10   |   Issue 10 Copy Tips and Tricks for the Direct Marketer Great copy makes writing seem so easy. It flows. It’s conversational. It’s even captivating. But most of all, it engages and it sells. Copywriting is both art and science, method and creative. In this month’s MGI Tipster, we examine some of the […]

  • MGI Tipster – Volume 10, Issue 9

    September 13, 2011   |   Vol. 10   |   Issue 9 Benchmarking study reveals association turnaround Membership growth, a key indicator of the economic health of the association industry, shows strong signs of a rebound from the severe effects of the multiyear recession, according to the just released 2011 Membership Marketing Benchmarking Report. Of the 650 association executives who responded to […]

  • Free Download of the 2011 Membership Marketing Benchmarking Report Now Available

    It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report.  A free download of the full report is available, with site registration, using this link.  This marks the third year that Marketing General Incorporated (MGI) has surveyed associations to better understand the strategies and tactics used to recruit members, engage […]

  • MGI Tipster – Volume 10, Issue 8

    August 18, 2011   |   Vol. 10   |   Issue 8 How raw data becomes business intelligence Technology has transformed information—how it is collected, where it is housed, who has access to it, and how it is used. We have become so accustomed to instant credit card approvals, real-time Internet, and light-speed email that technology’s extraordinary role has become so routine […]

  • 2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

    FOR RELEASE: August 5, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net 2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years. ALEXANDRIA, VA – The Marketing General Incorporated (MGI) 2011 Membership Marketing Benchmarking Report assesses membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association […]

  • Marketing General Inc Announces New Client Aircraft Owners and Pilots Association

    FOR RELEASE: August 1, 2011 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated Announces New Client Aircraft Owners and Pilots Association. ALEXANDRIA, VA — Marketing General Incorporated announces that the Aircraft Owners and Pilots Association (AOPA), located in Frederick, Maryland, is its newest client.  AOPA is the largest general aviation association in the world, with […]

  • MGI Tipster – Volume 10, Issue 7

    July 13, 2011   |   Vol. 10   |   Issue 7 Lists – Strategies and Tactics A Marketing Fundamental Of all the tactical choices a successful direct marketer may make—whether recruiting members, selling subscriptions, or promoting an event—arguably the most critical is selecting appropriate prospect lists. List choices can make or break a campaign because they are the links between offer […]

  • MGI Tipster – Volume 10, Issue 6

    June 21, 2011   |   Vol. 10   |   Issue 6 Research and Discovery Why Research? Market research is often a poor stepchild when membership organizations plan out their spending priorities. Research is typically seen as expensive and of questionable value. Indeed, they can be both. Our experience at Marketing General has shown us time and again that when research is […]

  • Research reveals real value.

    Delivering membership value is the keystone of membership growth. If an organization has little or no actual or perceived value, why should anyone join? So it’s critically important that association leaders not only have a value statement that sets their organization apart from others, but that they know precisely what their members truly value most […]

  • MGI Tipster – Volume 10 Issue 5

    May 17, 2011   |   Vol. 10   |   Issue 5 Managing Organizational Growth Strategies This month’s MGITipster takes a respite from our usual discussion of membership development and instead examines a common management issue—coordinated strategic planning. Too much work, too little success Many top executives work harder than they have to. They are often so caught up in day-to-day operational […]

  • MGI Tipster – Volume 10 Issue 4

    April 21, 2011   |   Vol. 10   |   Issue 4 Grow or Shrink: Testing Your Way to Success Membership organizations cannot renew their way to growth. Even with a 100% renewal rate, which is impossible to achieve, membership will remain flat without a successful program to recruit new members, and that takes planning, patience, and pragmatism. Setting the stage for […]