Blog

  • Marketing General Announces New Management of American College of Emergency Physicians Mailing List.

    www.MGILists.com Suite 450 Alexandria, Virginia  22314 FOR RELEASE:  June 28, 2012 Marketing General Announces New Management of American College of Emergency Physicians Mailing List. ALEXANDRIA, VA – Marketing General Incorporated (MGI) has been appointed list manager for the direct mail list of the American College of Emergency Physicians (ACEP), effective July 1. These busy, ambitious health […]

  • Marketing General Incorporated appoints Brent Mundt Director of Corporate Sponsorship Strategies

    FOR RELEASE: May 1, 2012 Contact: Don Elder 703.768.8979 mediawise@att.net Marketing General Incorporated appoints Brent Mundt Director of Corporate Sponsorship Strategies. ALEXANDRIA, VA – Marketing General Incorporated (MGI) has named veteran association and hospitality industries executive Brent Mundt to the newly created position of Director of Corporate Sponsorship Strategies. Mundt has developed successful sponsorship programs at […]

  • MGI Tipster – Volume 11, Issue 6

    June 13, 2012   |   Vol. 11   |   Issue 6 Membership Marketing Competitive Set Analysis Putting the 2012 Membership Marketing Benchmarking Report to Good Use Marketing General Incorporated this month published the findings from its fourth annual Membership Marketing Benchmarking Report, which assesses membership growth trends and the techniques that associations use to generate those results. If you would like […]

  • Now Available: The 2012 Membership Marketing Benchmarking Report

    It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available on this site using this link. Those of you who participated in the research will be mailed a final, printed copy of the full report. This marks the fourth […]

  • MGI Tipster – Volume 11, Issue 5

    May 17, 2012   |   Vol. 11   |   Issue 5 Next generation focus group research The BBFG Welcome to “what’s next in the evolution of the focus group”—the Bulletin Board Focus Group (BBFG). We all know that the focus group is a tried and true research tool for qualitative study of ideas, trends, and opinions on just about any subject […]

  • MGI Tipster – Volume 11, Issue 4

    April 17, 2012   |   Vol. 11   |   Issue 4 First Look at 2012 Membership Benchmarking Results Membership organizations reported continued improvement in their key membership statistics, according to a preliminary analysis of data for the soon-to-be-released 2012 Membership Marketing Benchmarking Report. This year’s survey, which included responses from more than 680 participating associations, found that the major indicators of […]

  • Receive Updates on the 2012 Membership Marketing Benchmarking Report

    We have started compiling the data for the 2012 Membership Marketing Benchmarking Report and will periodically be releasing some of the findings.  If you would like to receive updates, please register on this site using this link.  I am happy to report that we had the highest level of participation ever for our research.  Last […]

  • Marketing General Inc Announces Promotions and New Staff Appointments.

    FOR RELEASE: March 19, 2012                                                          Contact: Don Elder            703.768.8979 mediawise@att.net   Marketing General Inc Announces Promotions and New Staff Appointments.      ALEXANDRIA, VA –Marketing General Inc (MGI) has announced the following new appointments and promotions:   Promotions – –  Kimberly Humphries, Senior Director –  Jerry Cooper, Account Director –  Carol Cohen, Account […]

  • MGI Tipster – Volume 11, Issue 3

    March 15, 2012   |   Vol. 11   |   Issue 3 Association Growth in Emerging Markets, Part II Last month’s MGI Tipster was the first of two examining association growth in emerging markets. Erik Schonher, Vice President of Marketing General Incorporated, and Terrance Barkan, CAE of GLOBALSTRAT, have collaborated on a recently released white paper that shares important tips on how […]

  • MGI Tipster – Volume 11, Issue 2

    February 15, 2012   |   Vol. 11   |   Issue 2 Association Growth in Emerging Markets, Part I Many U.S. membership organizations have considered at one time or another expanding to foreign shores as a way to grow membership and revenue. Many fail to try—or try and fail—because they don’t know where to start or what to do. Erik Schonher, vice […]

  • Marketing General Announces Management of Association Forum of Chicagoland Mailing List.

    FOR RELEASE: February 14, 2012 Marketing General Announces Management of Association Forum of Chicagoland Mailing List.   ALEXANDRIA, VA, February 14, 2012 – Marketing General Incorporated (MGI) has been appointed list manager for the direct mail list of the Association Forum of Chicagoland, the “association of associations” for Chicagoland. Founded in 1916, Association Forum has […]