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Upcoming MGI Speaking Engagements.
Marketing General representatives will be attending education and information sessions at several conferences in the next several months to share membership marketing concepts and ideas. Here is a brief schedule.
7/12 – Rick Whelan
American Marketing Association
2011 Nonprofit Marketing Conference.
“The Relationship Pipeline: From Prospecting and Acquisition to Stewardship and Retention”
7/19 – Erik Schonher
- CESSE Annual Meeting, Vancouver, BC
- “Lead Generation and Nurturing Strategies”
7/21 – Rick Whelan
- CESSE Annual Meeting
- “Creating Irresistible Bundling Packages for Ultimate Member/Customer Value”
7/28 – Erik Schonher
- American Institute of Certified Public Accountants Annual Conference.
- “Membership Development”
8/7 - Erik Schonher
- American Society of Association Executives Annual Conference
- “Membership Engagement”
Marketing General Inc Hosts Working Reception for Delegation of African Association Executives.
ALEXANDRIA, VA – Marketing General Incorporated (MGI) hosted a working reception April 27, 2011 for association executives from five African nations. The event, held in conjunction with the annual ASAE Marketing, Membership and Communications Conference provided an opportunity for the African delegates to exchange ideas with senior staff from MGI and discuss what membership marketing programs could benefit their respective associations.
“We know that professional and trade associations are a key component of economic growth, both here in the United States and globally,” said MGI president Rick Whelan. ‘MGI is dedicated to helping associations – wherever they are – grow, and this is a unique opportunity for us to learn from the experiences of the African delegation and share our knowledge with them.”
The African delegation represents 12 associations from Kenya, Nigeria, South Africa, Ghana, and Ethiopia and was sponsored by the American Society of Association Executives (ASA
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Marketing General Incorporated delivers a full range of marketing solutions to membership organizations and associations including member acquisition, retention, and renewal, market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.
Unexpected Results on Social Networking and Association Renewal – Is Social Networking Really a Bad Thing?
The 2010 Membership Marketing Benchmarking Report has been published with a surprising result! As stated on P.9, “Results also indicated that associations using Facebook, Twitter and/or their private association social networking are significantly more like to have renewal rates under 80%.”
While some may argue that this may be a “sampling error,” or some other statistical anomaly, might it also be a possible warning?
One of the overall ‘take aways’ for me from this study is the importance of ‘personal touch’ in the marketing program for both member and trade associations. In almost every instance, those associations that employed some level of “personal touch” like phone calls or personal visits, had either a higher acquisition rate, a higher renewal rate or both.
With this said, is it really surprising that associations using social networking have a lower renewal rate?
I’d be interested in hearing what you all have to say on this.
