Marketing General Inc Announces New Staff Promotions

ALEXANDRIA, VA – Marketing General Incorporated (MGI) announces the following staff promotions:

- Scott Seril, from Account Director to Senior Account Director

- Santo Scrimenti, from Account Coordinator to Account Executive

- Regina Shea, from Production Manager to Assistant Production Director

“The most important lesson we’ve learned in nearly 33 years serving the association industry is that our success is based on the quality of our staff,” said MGI President Rick Whelan. “We strive to hire the best and do our best to keep them. Our clients expect nothing less.”

Marketing General Incorporated delivers a full range of marketing solutions to membership organizations and associations including member acquisition, retention, and renewal, market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

Marketing General Inc Announces New Staff Appointments

ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments:

Account Management

- Stacia Bontempo, Account Supervisor

- Theresa Kramer-Burgess, Account Supervisor

- Monica Williams, Account Supervisor

- Carol Cohen, Senior Account Executive

- Darenda Downing, Senior Account Executive

- Joe Curtiss-Lusher, Account Coordinator

- Arina Polekina, Account Coordinator

Art Studio

- Shirley Gromen, Graphic Designer

Data Services

- Jason Herbert, Data Services Analyst

MGILists

- Belia Dupass, Administrative Assistant & List Broker

- Gail Reel, Administrative Assistant

Production

- Cindy Stocks, Production Manager

Marketing General Incorporated delivers a full range of marketing solutions to membership organizations and associations including member acquisition, retention, and renewal, market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

Marketing General Inc. Announces New Client: American Academy of Nurse Practitioners.

Marketing General Incorporated (MGI) has announced that the American Academy of Nurse Practitioners (AANP) has retained MGI as its membership marketing agency. Based in Austin, Texas, AANP is the largest and only full-service national professional membership organization for nurse practitioners (NPs) of all specialties.

“We have set some aggressive growth goals for our organization and we determined that MGI has the marketing solutions to help us meet these goals,” said AANP Chief Executive Officer Tim “TK” Knettler, “MGI’s association knowledge, proven track record, and experienced staff were what impressed us most.” he added.

MGI will work with AANP to develop and deploy a series of membership recruitment campaigns to help increase AANP’s market penetration using its successful Membership Lifecycle strategy.

MGI Senior Vice President Tony Rossell leads the team that provides membership marketing services for AANP. “We believe that combining the powerful vision that AANP has for the future and our thirty years of helping to grow professional organizations’ memberships make this partnership a perfect match,” said Mr. Rossell.

The American Academy of Nurse Practitioners is the oldest and largest national professional organization for nurse practitioners of all specialties. Through individual and group memberships, AANP represents the interests of approximately 140,000 nurse practitioners in the country. AANP continually advocates for the active role of NPs as providers of high-quality, cost-effective, comprehensive, patient-centered and personalized healthcare.

For more information visit www.aanp.org.

MGI offers a full range of marketing solutions for the association industry, including membership marketing, online lead generation, conference marketing, mailing list management and brokerage, and market research services. MGI currently serves more than 100 associations worldwide.

For more information, contact Senior Vice President Tony Rossell at Tony@marketinggeneral.com or call 703-706-0360.

MGI Announces New List Client National Legal Aid & Defender Association.

The MGI List Division of Marketing General Incorporated (MGI), announces the availability of the postal mailing list masterfile for the National Legal Aid & Defender Association (NLADA). Founded in 1911 as the National Alliance of Legal Aid Societies, NLADA is the national association for civil legal aid and public defense organizations and individuals who work to make “justice for all” a reality in America. NLADA has more than 3,500 member organizations and this highly selectable masterfile includes more than 25,000 individual contacts.

The NLADA mission is to help achieve equal justice by supporting quality legal representation for people who cannot afford legal counsel. NLADA monitors and promotes fairness in such areas as protection of civil liberties, parity of resources between defenders and prosecutors, manageable caseloads, student loan repayment assistance, and creation of a national defender training center. NLADA also operates as a clearinghouse for defenders to exchange information and receive training on the latest state legislative trends and legislative advocacy skills.

The NLADA Masterfile includes current and former members and non-member attendees of Certified Legal Education and other educational programs as well as the national conference. In addition to selecting by membership type and geography, mailers can select by NLADA sections including Appellate Defender Section, Death Penalty Litigation Section, Defender Trainers Section, or practitioners in the American Council of Chief Defenders (ACCD). The list is direct-response generated and constantly updated. It will be available March 2010; MGI includes the NCOA certificate with each list fulfillment.

For more information on this and other lists managed by the MGI List Division of Marketing General Inc., please contact list manager Elena Hawkins at 703-706-0325 or EHawkins@MGIlists.com.

MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award.

Marketing General Incorporated (MGI) President Rick Whelan is the 2009 winner of the Direct Marketing Association of Washington’s (DMAW) Award for Distinguished Achievement (ADA).

The ADA is the highest honor DMAW bestows on an individual and recognizes professional achievement, involvement with DMAW, contributions to furthering industry knowledge, and promoting careers in direct marketing, association marketing, and membership marketing.

Whelan is a DMAW past president and currently serves on the DMAW Educational Foundation board of directors. He has 30 years of experience in marketing and advertising for both non-profit and for-profit organizations and businesses. He is a frequent speaker on association marketing for national associations and has written numerous articles in the field. During his tenure as DMAW president, he brought the Production Club of Washington under the association’s umbrella and led the adoption of The DMA Ethics Code of Behavior. In addition, he has also chaired the American Society of Association Executives’ Membership Section.

As president of Marketing General Inc., Whelan oversees a company of 60 marketing specialists who together have the day-to-day responsibility for the strategic marketing and creative needs of 45 organizations in 16 states and the District of Columbia.

Whelan’s professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. He has worked closely with dozens of associations in education, public service, and health care, and has served clients in trade, professional, and fundraising organizations.

Among his professional accomplishments, Whelan developed a membership acquisition program for a national educational association that netted over 7,000 new members in twelve months. He also managed a non-profit product sales division that increased gross sales of $1 million. Rick launched a first-ever association direct mail campaign that netted more than 1,000 new members during its first eight weeks. He also increased total annual inquiries for an insurance administrator by 51 percent.

MGI Announces New List Client American Medical Student Association.

The MGI List Division of Marketing General Incorporated (MGI), announces the availability of the postal mailing list and email Masterfile for the American Medical Student Association (AMSA). AMSA was founded in 1950 as the Student American Medical Association (SAMA), under the auspices of the American Medical Association (AMA), with the main purpose at that time of providing medical students a chance to participate in organized medicine.

AMSA has evolved into the largest independent association of physicians-in-training in the United states. AMSA is a student-governed national association of more than 62.000 medical students, premedical students, interns, residents, and practicing physicians.

AMSA is committed to improving health care and healthcare delivery to all people; to promoting active improvement in medical education; to involving its members in the social, moral, and ethical obligation of the profession of medicine; to assisting in the improvement and understanding of world health problems; to contributing to the welfare of medical students; and to advancing the profession of medicine.

The AMSA Masterfile includes both postal addresses and the option to send email blasts to AMSA members. The highly selectable list may be customized in a variety of ways, including by membership type (medical students, premed students, interns, residents, or practicing physicians),or by year of graduation. Interns, residents, and practicing physicians can be selected by medical specialty. The list is direct-response generated and constantly updated. It will be available in March 2010; MGI includes the NCOA certificate with each list fulfillment.

For more information on this and other lists managed by the MGI List Division of Marketing General Inc., please contact list manager Elena Hawkins at 703-706-0390 or SScrimenti@MGIlists.com.