Marketing General Incorporated Announces New Staff Appointments and Promotions.

FOR RELEASE: November 16, 2011

Contact: Don Elder

703.768.8979

mediawise@att.net

Marketing General Incorporated Announces New Staff Appointments and Promotions. 

ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments and promotions:

Promotions –

- Jason Gudenius, Account Director

- Toyia Taylor, Account Supervisor

New Appointments –

- Harold Maurer, Senior Account Director

- Linda Chreno, West Coast Association Connection

- Jana Sabol, Account Executive

- Marissa Johnson, Director, Human Resources

- Adam DeCruz, Production Manager

- Kevin Wiggins, IT Help Desk Analyst

Marketing General Incorporated delivers a full range of marketing solutions to membership organizations and associations including member acquisition, retention, and renewal, market research, online lead generation, conference marketing, list management and brokerage services. MGI presently works with more than 50 clients worldwide.

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2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

FOR RELEASE: September 12, 2011

Contact: Don Elder

703.768.8979

mediawise@att.net

2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

ALEXANDRIA, VA – The Marketing General Incorporated (MGI) has released its 2011 Membership Marketing Benchmarking Report, an assessment of membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association executives and measures the major indicators of membership health – total membership, new members acquired, and membership renewals:

“We are pleased to see the results of the latest survey,’ said MGI president Rick Whelan. “It’s a good example of how associations benefit when they continue active membership marketing in a soft economy.  Time and again over the last 33 years MGI has been in business, this has proven to be the best course of action for association health and fiscal strength,” Whelan added.

The report is available for free download on the Marketing General Incorporated website at www.marketinggeneral.com/resources/benchmark-report/.

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Marketing General Incorporated delivers a full range of marketing solutions to associations and membership organizations including member acquisition, retention, and renewal; market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

FOR RELEASE: August 5, 2011

Contact: Don Elder 703.768.8979

mediawise@att.net

2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

ALEXANDRIA, VA – The Marketing General Incorporated (MGI) 2011 Membership Marketing Benchmarking Report assesses membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association executives and measures the major indicators of membership health – total membership, new members acquired, and membership renewals:

2011 Membership Marketing Benchmarking Report

“We are pleased to see the results of the latest survey,’ said MGI president Rick Whelan. “It’s a good example of how associations benefit when they continue active membership marketing in a soft economy.  Time and again over the last 33 years MGI has been in business, this has proven to be the best course of action for association health and fiscal strength,” Whelan added.

An Executive Summary of the report is available for free download on the Marketing General Incorporated website by clicking here. The complete report will be available on the website, September 2011.

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Marketing General Incorporated delivers a full range of marketing solutions to associations and membership organizations including member acquisition, retention, and renewal; market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

Marketing General Inc Announces New Client Aircraft Owners and Pilots Association

FOR RELEASE: August 1, 2011
Contact: Don Elder 703.768.8979
mediawise@att.net

Marketing General Incorporated Announces New Client Aircraft Owners and Pilots Association.

ALEXANDRIA, VA — Marketing General Incorporated announces that the Aircraft Owners and Pilots Association (AOPA), located in Frederick, Maryland, is its newest client.  AOPA is the largest general aviation association in the world, with more than 400,000 individual members.  The not-for-profit organization serves the needs of its member aircraft owners, pilots, and aviation enthusiasts through advocacy and the promotion the economy, safety, utility and popularity of general aviation.

“This is a great opportunity for us to help a large and established organization such as AOPA,” said MGI senior vice president Tony Rossell. “Our focus is to help them achieve their maximum membership growth and to continue to provide new products and services for their members,” Rossell added.

“AOPA operates a world class membership program,” said AOPA vice president Michelle Peterson.  “We determined that Marketing General was the right full service membership marketing firm that had the experience and capacity to help take our program to the next level.”

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Marketing General Incorporated delivers a full range of marketing solutions to associations and membership organizations including member acquisition, retention, and renewal; market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

Marketing General Inc Announces New Staff Promotions

ALEXANDRIA, VA – Marketing General Incorporated (MGI) announces the following staff promotions:

- Scott Seril, from Account Director to Senior Account Director

- Santo Scrimenti, from Account Coordinator to Account Executive

- Regina Shea, from Production Manager to Assistant Production Director

“The most important lesson we’ve learned in nearly 33 years serving the association industry is that our success is based on the quality of our staff,” said MGI President Rick Whelan. “We strive to hire the best and do our best to keep them. Our clients expect nothing less.”

Marketing General Incorporated delivers a full range of marketing solutions to membership organizations and associations including member acquisition, retention, and renewal, market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

Marketing General Inc Announces New Staff Appointments

ALEXANDRIA, VA – Marketing General Incorporated (MGI) has announced the following new appointments:

Account Management

- Stacia Bontempo, Account Supervisor

- Theresa Kramer-Burgess, Account Supervisor

- Monica Williams, Account Supervisor

- Carol Cohen, Senior Account Executive

- Darenda Downing, Senior Account Executive

- Joe Curtiss-Lusher, Account Coordinator

- Arina Polekina, Account Coordinator

Art Studio

- Shirley Gromen, Graphic Designer

Data Services

- Jason Herbert, Data Services Analyst

MGILists

- Belia Dupass, Administrative Assistant & List Broker

- Gail Reel, Administrative Assistant

Production

- Cindy Stocks, Production Manager

Marketing General Incorporated delivers a full range of marketing solutions to membership organizations and associations including member acquisition, retention, and renewal, market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.