Why MGI

MGI brings to your organization more than 30 years of strategic insights from testing, market research, and data analysis on member behavior and marketing strategies.

These insights reveal …

• Why people choose to join both nonprofit and for-profit member organizations.
• Why those who choose to join may leave, and how organizations can retain them.
• How to engage members and firmly bond them to a membership organization.

MGI has developed the Membership Lifecycle, a turnkey recruitment and retention model that discovers …

• The right marketing mix for your organization to optimize membership growth.
• The most effective and efficient renewal and reinstatement programs.
• Best practices that can be applied to nearly every membership organization.

MGI uses these insights to design and implement membership programs that maximize member recruitment and retention.

Why MGI? Because our programs are customized to your brand, are easily integrated within your organization, and are optimized to yield the most cost-effective strategies available to grow your membership.