Industry Experience

Insuring that MGI’s membership marketing meets or exceeds your expectations demands that our multi-disciplined professionals work together seamlessly.

Marketing General Incorporated’s officers alone have more than 130 years of combined marketing experience and are among the foremost thought leaders in membership growth and retention.

They are complemented by account teams made up of long-time marketers who each contribute their unique talents and perspectives.

This high level of know-how has been instrumental in developing Marketing General Incorporated’s marketing model, the Membership Lifecycle.

Some MGI account managers have editing and publishing backgrounds; others have experience in public relations; still others are seasoned direct marketers and fundraising specialists. This diversity of experience shared across the company is one of our key strengths.

Our account teams can access in-house experts in data analytics, list brokerage, graphic arts, printing, mailing, and e-business strategies, all just an office or two away.

MGI partners with clients from a wide variety of professions including education, social services, human resources, law, engineering, and insurance, to name just a few.