How We Work

Marketing General Incorporated account teams are committed to delivering outstanding service and exceptional results. Each client is a partner whose experience and knowledge are included in every aspect of the marketing process.

Most MGI account managers sit on several account teams to encourage the exchange of ideas and know-how and to be able to take advantage of every available strategic and tactical opportunity.

MGI experiences are judiciously shared among account managers and added to the institutional knowledge that sets MGI apart. Miscues are analyzed just as rigorously as achievements.

Experienced account managers frequently consult with MGI senior staff and officers to be certain that actions are guided by experience. Strategic thinking begets tactical planning to be certain that measurable goals are set and achieved for our clients.

Marketing General Incorporated houses most of the operations fundamental to its membership growth programs under one roof to ensure control and assure coordination among the many moving parts of membership marketing. Data and list processing, art and production, email and web marketing are all under the MGI services umbrella.

When your organization partners with MGI, you will quickly discover you have gained the expertise of an entire marketing department—including officers, account managers, researchers, graphic artists, production managers, and data experts. Together, we help organizations grow membership and income.