Clients

When experienced executives turn to Marketing General Incorporated for help with membership growth and retention, they are in excellent company.

Physicians … lawyers … educators … social workers … human resource managers … retired military … these professional associations and dozens more like them have put their trust in MGI.

ASCD Beginning two decades ago with 12,000 members, MGI put in place awareness, recruitment, engagement, renewal, and reinstatement programs using direct mail, email, teleservices, and cross- and up-selling that has expanded the association to 170,000 members in 6 member categories in 136 countries.

AOTA The American Occupational Therapy Association was contracting 5 percent per year when MGI assumed its membership marketing.  Using direct mail, email, and phones, MGI increased membership 4% and produced $470,000 in added client revenue.

USNI After new member programs came to a standstill, the United States Naval Institute partnered with MGI to put in place a 6-step monthly renewal program, quarterly acquisitions, and fundraising programs that in 5 years brought more than 30,000 new and reinstated members to the association in addition to 4,000 new donors.

WEF New member growth was declining at the Water Environment Federation when they hired MGI to find new target markets and explore new communications channels.  In the past year, MGI brought 2,700 new members to WEF, 800 above the year before.

Partnering with MGI means working with a team of marketing professionals—account managers, graphic designers, researchers and data analytics experts, and Emarketing specialists—who work seamlessly with you to grow your organization.