Marketers Who Know Membership
When Marketing General Incorporated opened its doors more than 30 years ago, we were one of the first agencies specializing in membership growth consulting and planning.
MGI has been a leader in the membership field ever since.
We believe that no other firm can match our experience, resources, or record of success, with a dedication to client service that sets MGI apart.
MGI has partnered with hundreds of organizations, recruited tens of thousands of members, and earned clients millions of dollars in dues and non-dues revenue.
ASCD had fewer than 12,000 members when they first partnered with Marketing General Incorporated Today, it has grown to 150,000 members.
MGI is dedicated to excellence through knowledge and innovation, and many MGI officers and staff have earned the professional Certified Direct Marketer designation.
MGI account teams offer you …
- Practiced and practical strategic planning
- Experienced industry research and analysis
- Innovative tactical development and implementation
- Exacting project management and execution
- Comprehensive reporting of results.
MGI’s experienced professionals are practiced in every aspect of membership growth including competitive analysis, offer development, messaging and copy, and targeted channel execution using direct mail, e-business, and teleservices.
Most of all, MGI is committed to designing and implementing imaginative client-specific member growth solutions and delivering consummate service.
