THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
In today’s fast-paced digital landscape, the online presence of your association plays a pivotal role in attracting new members and driving event attendance. However, the challenge lies not just in bringing traffic to your website, but in engaging those visitors effectively and conve...
Effective event marketing relies on a blend of paid campaigns and organic content. While paid campaigns can inform your audience and grab their attention, organic content tends to help foster long-term relationships. Using organic posts for both pre-conference and post-conference eng...
If you’ve participated in any MGI webinar or read past Tipsters, you’re familiar with the fact that our success is driven by multi-channel, multi-touch marketing campaigns. As a metric-driven agency, we are always testing new tactics and channels in the hope of finding something new...
Let’s start with the discouraging news. Only 13 percent of associations said they had a very compelling value proposition in our most recent Membership Marketing Benchmarking Report.
First-year member retention rates are a struggle. Many associations come to us with the same question, “How do we improve our first-year retention rates?” It’s a challenge to engage new members quickly and prove the value of their benefits early in their member life cycle. Early enga...
The end of year is quickly coming into view. How confident are you that you’ll hit your year-end membership goals? If you’ve already hit your membership goal or feel very confident in your numbers, congrats! If you find yourself worried about where you’ll end the year and thinking it...