MGI in the News: Life Time Value of Membership

November 21, 2017

Membership 101: Life Time Value by Elizabeth Weaver Engle, CAE (Spark Consulting blog posted November 20, 2017)

Elizabeth Weaver Engle asks the question “How much should I be willing to invest to recruit a member?” Mentioned in her article are the useful base formulas that MGI uses as a starting point.

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