November 21, 2017
Follow the ROI by Tim Ebner, Associations NOW (September/October 2017)
Among those interviewed: MGI’s client, ANA Membership Director Carol Cohen, who is forecasting a 15 percent increase in membership for 2017. Her secret? Facebook. Tony Rossell, MGI Senior Vice President, comments that member prospects are more likely to discover an association in their Facebook feed than in their mailbox.