June 2, 2015
Emerging Hybrid Membership Models
When/Where: ASAE Marketing, Membership & Communications Conference. June 2, 2015, 2:45 PM – 3:45 PM. Walter E. Washington Convention Center, Washington, D.C.
Greg Melia, CAE, Chief Membership and Volunteer Relations Officer, ASAE
Tony Rossell, Senior Vice President, Marketing General Incorporated
Traditionally, associations have been designed to serve either organizational trade members or the individual professionals with a rigid membership structure. But increasingly, associations are realizing that there is a third option: intentionally designing membership models to meet the diverse needs of both the individual and the organization. Come hear about the journeys of associations that have evolved their business models and learn the concepts of how you can design, promote, and better serve your market through a flexible, hybrid structure.