It is my pleasure to announce the release of a free download of the 2014 Membership Marketing Benchmarking Report. Please download your copy of the Report now.
A final and full printed report was previously mailed to all of those organizations who participated in this year’s research.
This marks the sixth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage members, renew members, and reinstate former members. It also marks the highest level of association participation with 865 separate associations sharing their data and insights.
The most important aspect of this report is that it goes beyond cataloging the practices of responding associations; the Membership Marketing Benchmarking Report also takes these practices and cross-tabulates them with the membership outcomes that associations are experiencing. The comparison of practices that result in better new member input, renewal rates and overall growth provides strong directional information to help you select the tactics and strategies that might strengthen your marketing plans for the upcoming year.
The 2014 Report also includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (an individual or company).
I think you will also find trend information from ongoing questions over the past six years very useful. This year results show that the majority of associations (53%) are seeing their membership counts continue to increase. However, average renewal rates for both individual and trade associations eroded this past year.
I hope that you find the 2014 Membership Marketing Benchmarking Report of help as you seek to maximize the membership results for your organization. Please feel free to download your personal copy now using this link.