As we begin to analyze the survey returns for the 2013 Membership Marketing Benchmarking Report, results show that there continues to be growth in the membership counts for participating associations.
Over 690 associations participated in the research and of those 361 (52 percent) reported that they have an increase in their membership over the past year. This is the second year in a row that the majority of participants reported membership growth and continues the positive trend from the low point of only 36 percent of associations reporting membership growth in 2010.
Interestingly, organizations with larger memberships reported higher growth for the past year. In fact, 60 percent of associations with memberships greater than 20,000 said that they saw growth this past year. While only 50 percent of associations with less than 1,000 members saw growth.
The final report will be released in several months and participating associations will receive a printed edition of the complete report.