Marketing General Incorporated appoints Brent Mundt Director of Corporate Sponsorship Strategies

FOR RELEASE: May 1, 2012
Contact: Don Elder
703.768.8979
mediawise@att.net

Marketing General Incorporated appoints Brent Mundt Director of Corporate Sponsorship Strategies.

ALEXANDRIA, VA – Marketing General Incorporated (MGI) has named veteran association and hospitality industries executive Brent Mundt to the newly created position of Director of Corporate Sponsorship Strategies.

Mundt has developed successful sponsorship programs at several well-known national associations, including the National Association of College and University Business Officers (NACUBO), the National Association for Gifted Children (NAGC), and the Association of Governing Boards of Universities and Colleges (AGB). He assumes the position at MGI to assist new and existing clients who wish to establish or improve sponsorship programs.

“Brent is a talent who combines a vision of what could be with a solid grounding in proven techniques to achieve it,” said MGI President Rick Whelan. “This new sponsorship focus will enable MGI to offer the association community fresh and exciting opportunities for significant non-dues revenue growth,” Whelan added.

Mundt has also held leadership positions with the American Society of Association Executives (ASAE) and the Professional Convention Management Association (PCMA).

“Sponsorships represent a winning relationship between associations seeking support for worthwhile programs and corporations that wish to support the good works that associations do,” Mundt said. “MGI clients include many top-tier membership organizations that are perfectly suited to adopt well-managed sponsorship initiatives, as well as associations outside the MGI family seeking such strategies,” Mundt added.

Brent can be reached at bmundt@marketinggeneral.com.

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Marketing General Incorporated is the largest association marketing firm in North America. We deliver a full range of marketing solutions to membership organizations and associations, including member acquisition, retention, and renewal; market research; online lead generation; conference marketing; and list management and brokerage services. MGI currently works with more than 50 clients worldwide.

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