FOR RELEASE: February 14, 2012
Marketing General Announces Management of Association Forum of Chicagoland Mailing List.
ALEXANDRIA, VA, February 14, 2012 – Marketing General Incorporated (MGI) has been appointed list manager for the direct mail list of the Association Forum of Chicagoland, the “association of associations” for Chicagoland.
Founded in 1916, Association Forum has more than 3,300 individual members, most of who are based in the Chicago area. Members represent more than 47,000 association professionals from nearly 2,000 organizations that serve 37 million members, have 9 million donors, and generate more than $22 billion annually in global economic impact. In addition, Association Forum’s members hold more than 30,000 trade shows, conventions, seminars and other meetings in the area every year. The millions of people who attend those meetings spend nearly $2 billion for lodging, food, cabs and more.
Association Forum’s members are professionals who work for a Chicagoland association or a supplier partner who works with Chicagoland associations.
The postal mailing list is available to help mailers reach these influential association executives and supplier partners with marketing offers to expand their knowledge or expertise.
Direct marketers may select the overall membership file of more than 3,300 names or the approximately 2,400-name hotlist of decision-maker–who include executive directors and other highly-placed influencers–to promote products and services to this $2.3 billion association market.
The list is 100% direct-mail generated and frequently updated, CASS-certified, and the NCOA certificate is available for U.S. addresses on request. The file was previously managed in-house at Association Forum.
Marketing General Incorporated brings to associations and businesses more than 30 years of strategic insights from testing, market research, and data analysis of member behavior and membership marketing.