It is that time of year again. The questionnaire is now live for the 2012 Membership Marketing Benchmarking Report. And if you membership professional, I want to invite you to participate in this year’s research.
If you received an email invitation to participate, please use the link provided in the email to access the survey. This will prevent you from receiving follow up requests to complete the survey. However, if you are not on the Marketing General Incorporated email list, you can use this link to fill out the questionnaire.
Last year over 650 membership organizations took part in this research. Our hope is to increase the quantity of participants this year in order to provide analysis with even finer segmentation than in the past.
Of course I will report many of the findings from our research here on this blog. But for those who complete the survey, we will send a free printed copy of the final, full report. The final report will also include comparative trend data from the previous three years of the report.
I look forward to sharing with you the outcomes from this year’s research. Thanks in advance or being a part of the 2012 Membership Marketing Benchmarking Report.
Please take a moment to complete the survey now while you are thinking about it.