FOR RELEASE: August 5, 2011
Contact: Don Elder 703.768.8979
2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.
ALEXANDRIA, VA – The Marketing General Incorporated (MGI) 2011 Membership Marketing Benchmarking Report assesses membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association executives and measures the major indicators of membership health – total membership, new members acquired, and membership renewals:
|Percentage Change in Entire Membership Over Past ONE Year|
|Percentage Increased Overall||49%||36%||45%|
|Percentage Unchanged Overall||16%||14%||16%|
|Percentage Declined Overall||34%||48%||35%|
|Percentage Change in NEW Member Acquisition Over Past Year|
|Percentage Increased Overall||57%||42%||49%|
|Percentage Unchanged Overall||21%||20%||22%|
|Percentage Declined Overall||16%||26%||21%|
|Percentage Change in Member RENEWALS Over Past Year|
|Percentage Increased Overall||32%||21%||22%|
|Percentage Unchanged Overall||37%||27%||39%|
|Percentage Declined Overall||24%||44%||31%|
2011 Membership Marketing Benchmarking Report
“We are pleased to see the results of the latest survey,’ said MGI president Rick Whelan. “It’s a good example of how associations benefit when they continue active membership marketing in a soft economy. Time and again over the last 33 years MGI has been in business, this has proven to be the best course of action for association health and fiscal strength,” Whelan added.
An Executive Summary of the report is available for free download on the Marketing General Incorporated website by clicking here. The complete report will be available on the website, September 2011.
Marketing General Incorporated delivers a full range of marketing solutions to associations and membership organizations including member acquisition, retention, and renewal; market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.