2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

FOR RELEASE: August 5, 2011

Contact: Don Elder 703.768.8979

mediawise@att.net

2011 Association Benchmark Report Reflects Strong Membership Growth Over Past Two Years.

ALEXANDRIA, VAThe Marketing General Incorporated (MGI) 2011 Membership Marketing Benchmarking Report assesses membership growth trends among associations and other membership organizations. The report is grounded in a survey of 650 association executives and measures the major indicators of membership health – total membership, new members acquired, and membership renewals:

 

Percentage Change in Entire Membership Over Past ONE Year
2011 2010 2009
Percentage Increased Overall 49% 36% 45%
Percentage Unchanged Overall 16% 14% 16%
Percentage Declined Overall 34% 48% 35%
Not Sure 2% 3% 5%

 

 

 

 

Percentage Change in NEW Member Acquisition Over Past Year
2011 2010 2009
Percentage Increased Overall 57% 42% 49%
Percentage Unchanged Overall 21% 20% 22%
Percentage Declined Overall 16% 26% 21%
Not Sure 8% 12% 10%

 

Percentage Change in Member RENEWALS Over Past Year
2011 2010 2009
Percentage Increased Overall 32% 21% 22%
Percentage Unchanged Overall 37% 27% 39%
Percentage Declined Overall 24% 44% 31%
Not Sure 7% 8% 9%

 

2011 Membership Marketing Benchmarking Report

“We are pleased to see the results of the latest survey,’ said MGI president Rick Whelan. “It’s a good example of how associations benefit when they continue active membership marketing in a soft economy.  Time and again over the last 33 years MGI has been in business, this has proven to be the best course of action for association health and fiscal strength,” Whelan added.

An Executive Summary of the report is available for free download on the Marketing General Incorporated website by clicking here. The complete report will be available on the website, September 2011.

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Marketing General Incorporated delivers a full range of marketing solutions to associations and membership organizations including member acquisition, retention, and renewal; market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.

 

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