FOR RELEASE: August 1, 2011
Contact: Don Elder 703.768.8979
Marketing General Incorporated Announces New Client Aircraft Owners and Pilots Association.
ALEXANDRIA, VA — Marketing General Incorporated announces that the Aircraft Owners and Pilots Association (AOPA), located in Frederick, Maryland, is its newest client. AOPA is the largest general aviation association in the world, with more than 400,000 individual members. The not-for-profit organization serves the needs of its member aircraft owners, pilots, and aviation enthusiasts through advocacy and the promotion the economy, safety, utility and popularity of general aviation.
“This is a great opportunity for us to help a large and established organization such as AOPA,” said MGI senior vice president Tony Rossell. “Our focus is to help them achieve their maximum membership growth and to continue to provide new products and services for their members,” Rossell added.
“AOPA operates a world class membership program,” said AOPA vice president Michelle Peterson. “We determined that Marketing General was the right full service membership marketing firm that had the experience and capacity to help take our program to the next level.”
Marketing General Incorporated delivers a full range of marketing solutions to associations and membership organizations including member acquisition, retention, and renewal; market research, online lead generation, conference marketing, list management, and brokerage services. MGI presently works with more than 50 clients worldwide.