Marketing General Inc. Announces New Client: American Academy of Nurse Practitioners.

Marketing General Incorporated (MGI) has announced that the American Academy of Nurse Practitioners (AANP) has retained MGI as its membership marketing agency. Based in Austin, Texas, AANP is the largest and only full-service national professional membership organization for nurse practitioners (NPs) of all specialties.

“We have set some aggressive growth goals for our organization and we determined that MGI has the marketing solutions to help us meet these goals,” said AANP Chief Executive Officer Tim “TK” Knettler, “MGI’s association knowledge, proven track record, and experienced staff were what impressed us most.” he added.

MGI will work with AANP to develop and deploy a series of membership recruitment campaigns to help increase AANP’s market penetration using its successful Membership Lifecycle strategy.

MGI Senior Vice President Tony Rossell leads the team that provides membership marketing services for AANP. “We believe that combining the powerful vision that AANP has for the future and our thirty years of helping to grow professional organizations’ memberships make this partnership a perfect match,” said Mr. Rossell.

The American Academy of Nurse Practitioners is the oldest and largest national professional organization for nurse practitioners of all specialties. Through individual and group memberships, AANP represents the interests of approximately 140,000 nurse practitioners in the country. AANP continually advocates for the active role of NPs as providers of high-quality, cost-effective, comprehensive, patient-centered and personalized healthcare.

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MGI offers a full range of marketing solutions for the association industry, including membership marketing, online lead generation, conference marketing, mailing list management and brokerage, and market research services. MGI currently serves more than 100 associations worldwide.

For more information, contact Senior Vice President Tony Rossell at or call 703-706-0360.

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