Marketing General Incorporated (MGI) President Rick Whelan is the 2009 winner of the Direct Marketing Association of Washington’s (DMAW) Award for Distinguished Achievement (ADA).
The ADA is the highest honor DMAW bestows on an individual and recognizes professional achievement, involvement with DMAW, contributions to furthering industry knowledge, and promoting careers in direct marketing, association marketing, and membership marketing.
Whelan is a DMAW past president and currently serves on the DMAW Educational Foundation board of directors. He has 30 years of experience in marketing and advertising for both non-profit and for-profit organizations and businesses. He is a frequent speaker on association marketing for national associations and has written numerous articles in the field. During his tenure as DMAW president, he brought the Production Club of Washington under the association’s umbrella and led the adoption of The DMA Ethics Code of Behavior. In addition, he has also chaired the American Society of Association Executives’ Membership Section.
As president of Marketing General Inc., Whelan oversees a company of 60 marketing specialists who together have the day-to-day responsibility for the strategic marketing and creative needs of 45 organizations in 16 states and the District of Columbia.
Whelan’s professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. He has worked closely with dozens of associations in education, public service, and health care, and has served clients in trade, professional, and fundraising organizations.
Among his professional accomplishments, Whelan developed a membership acquisition program for a national educational association that netted over 7,000 new members in twelve months. He also managed a non-profit product sales division that increased gross sales of $1 million. Rick launched a first-ever association direct mail campaign that netted more than 1,000 new members during its first eight weeks. He also increased total annual inquiries for an insurance administrator by 51 percent.